S2M Banner Twitter Linked In S2M Blog FacebookS2M Home Talent Clients TestimonialsIn Touch Contact Us

26 Nov 2015

POSTED BY David Jackson | Nov 26th, 2015

Has Uber lost its cool?

When Uber first started, I was very impressed with its clean cars, fast bookings, snappy use of mobile technology, paperless payments and friendly drivers. It was a very welcome change from the highly uncomfortable experience when jumping into so many smelly, ageing taxis throughout Australian capital cities.     My love affair with Uber has now cooled after a short trip across town in Sydney last week…             The Uber driver could not find me as...

25 Nov 2015

POSTED BY David Jackson | Nov 25th, 2015

How to: Leverage Media Monitoring For a Robust Content Strategy

What should we focus on first – content strategy or media monitoring? This question takes us just as far as the ‘chicken or egg’ dilemma. While some argue that the right content can help a business to create a buzz among its target user groups, others advocate that the buzz is of no use if the business does not know what its target users want! Faced with such conflict of interests, the business unfortunately loses out on the immense potential for gaining capital advantage.   What’s...

12 Oct 2015

POSTED BY David Jackson | Oct 12th, 2015

Why Australia is the Best Place to Live and Work in the World

According to the Organisation of Economic Cooperation and Development (OECD), a Paris based think-tank, Australia is the best place to live and work in the world, third time running! The organisation took statistics related to health, housing, employment, income, safety, work-life balance, education, environment, civic engagement and overall life satisfaction into account to announce Australia as the world’s ‘happiest industrialised nation’.   Economy Australia’s per capita GDP in...

07 Oct 2015

POSTED BY David Jackson | Oct 7th, 2015

Should You Hire a Virtual Assistant for Your Business?

Hiring a virtual assistant can completely change the face of your business. Thanks to the Internet, small business owners can now outsource critical functionalities of their day-to-day operations to experts, without taking on the financial burden of hiring full-time employees.   If you have big ideas to take your business forward but no one to help you implement them; if you work 10 to 12 hours a day just to keep things running smoothly and yet feel that you’re not actually keeping up...

03 Sep 2015

POSTED BY David Jackson | Sep 3rd, 2015

How to Use Social Media for Recruitment

A good recruiter knows where the most talented and qualified professionals hang out, network and communicate with each other. With over 500 million combined users, LinkedIn, Facebook and Twitter have introduced the concept of ‘social recruiting’, helping head hunters around the world engage with top talent using these social media platforms and close critical job openings with effectiveness and relevant ease. Do you wish to understand how to use social media for recruitment? Here are a few...

03 Sep 2015

POSTED BY David Jackson | Sep 3rd, 2015

How to Retain Staff When Top Talent Is Leaving

A company’s biggest asset is its workforce. As difficult as it is to hire top talent, it is even harder to retain them. There are several reasons why a high performing employee leaves a company. Factors such as low appreciation, unsuitable reward and recognition schemes, poor executive management, constant upheavals in organisational hierarchy, lack of work-life balance, motivation deficiency and unattractive compensation packages result in high employee attrition rates, even in some of the...

28 Aug 2015

POSTED BY David Jackson | Aug 28th, 2015

How to Negotiate Salary after Landing a Job Offer

“We are very impressed with your professional and interpersonal skills and would love to have you on board!” says the HR. You think to yourself, “Wow, I’ve got the job… but wait, what about the salary? What if they do not pay me as much as I think they should? After all I have all the qualifications and experience! Should I decline the offer? Should I compromise on the pay package because the profile is a perfect fit at this stage of my career?” And whoosh! Suddenly, the excitement...

18 Aug 2015

POSTED BY David Jackson | Aug 18th, 2015

Australia’s Booming Digital Economy & Employment Opportunities

A recent digital economy survey carried out by Deloitte Access Economics predicted that Australia’s digital economy will stand alone contribute to $79 billion to the country’s GDP by the end of 2015, placing it well ahead of highly profitable food and retail sectors in overall value generation. With most Australian businesses adopting cloud computing technologies, registering their digital footprint on social media networks and using mobile technology to run their day-to-day operations, the...

08 Aug 2015

POSTED BY David Jackson | Aug 8th, 2015

Gender Equality for a More Progressive Australian Workplace

Gender equality at the workplace is truly accomplished when employees can access and enjoy the same professional opportunities, resources and rewards, irrespective of whether they are women or men. In recent decades, several countries around the world, including Australia, have made momentous progress in passing legislations to establish gender equality at the workplace and extend equal employment opportunities to their workforce. For example, The Workplace Gender Equality Act of 2012 passed by...

31 Jul 2015

POSTED BY David Jackson | Jul 31st, 2015

The Greek Economic Crisis Offers Australia An Opportunity to Grow

As Greece swelters in its debt crisis – its social fabric frayed up and decent living and employment prospects fleeting like a distant dream, Australia witnesses the second wave of en masse Greek exodus since the Second World War. Since the 1940s, over 600,000 Greeks have made Australia their home, with Melbourne being the largest hub of Greeks nationals in the world (including second and third generation Greek-Australians) outside of Greece, who have contributed to the continent’s growth....

24 Jul 2015

POSTED BY David Jackson | Jul 24th, 2015

CEO role for ex-ManpowerGroup exec

Experienced industry executive Tony Hall has joined digital recruitment specialist S2M Digital as CEO. Hall was most recently general manager of ManpowerGroup business Experis Australia, prior to which he spent a stint out-of-industry as CEO of his own environmental certification business, GreenBizCheck. Managing director David Jackson told Shortlist S2M created the CEO position to capitalise on its current growth. “We’ve been experiencing some really strong growth over the last 12...

05 Jul 2015

POSTED BY David Jackson | Jul 5th, 2015

How to Brand Yourself Well While Looking For a Job?

We all have our personal reasons for buying a particular brand – be it toothpaste, a mobile phone or a designer handbag. Whether we tried a product and liked it or one of our friends recommended it to us, the bottom line is that the brand we chose over a zillion others delivered its promise and we were so happy with the experience that we went for it again and again, without even bothering to try out other options. Branding is deeply entrenched in all aspects of our lives – from our...

05 Jul 2015

POSTED BY David Jackson | Jul 5th, 2015

Why Outsource Your Hiring Requirements to a Recruitment Company

The scenario Even in a recovering Australian economy, recruitment market statistics suggest a big lacuna in the ratio of job vacancies to unemployment. Although Australia’s unemployment rate dipped to 6% after a 12-month low in May this year with a sudden spike in the number of part-time jobs, it seems that skilled job seekers are still rooted in recession and are finding it extremely difficult to find the right employment opportunities matched to their bespoke expertise. The country’s job...

28 Jun 2015

POSTED BY David Jackson | Jun 28th, 2015

The Role of a Recruiter in Helping You Make an Upward Career Move

If you are a C-level executive, chances are that you’ve held your current job for a few years and have been so involved in carrying out your duties that you’ve not really had a chance to venture out in the job market and explore better career opportunities during this time period. A promotion at work seems like a far cry. What used to seem like a satisfactory job has now left you saturated. Plus, by being off the employment radar it’s also possible that you’ve missed sporadic hiring...

28 Jun 2015

POSTED BY David Jackson | Jun 28th, 2015

How to: Improve Your Website’s Search Ranking with White Hat SEO

White Hat SEO is a combination of strategies implemented to improve your website’s search performance on search engine page results (SERPs), in complete accordance with ethical digital practices and the search engines’ individual terms, conditions and policies. As opposed to black hat SEO, white hat SEO tactics focus on human audiences rather than search engines and help to maintain the integrity of your website. These tactics are often defined and bound by the world’s most commonly used...

28 Jun 2015

POSTED BY Yezen Nwiran | Jun 28th, 2015

Xero and ASB collaborate to bring business payment cloud solution

Xero and ASB have recently launched a cloud based business-to-business payment banking model that will allow small business owners to raise invoices and approve them online. This will immensely enhance the online customer experience, as business owners will be able to arrange payments in Xero and drive them through ASB’s FastNet business platform. With the use of the cloud-accounting technology, businesses can save valuable time to give their customers rather than downloading these statements...

28 Jun 2015

POSTED BY David Jackson | Jun 28th, 2015

Put Your Website’s Best Foot Forward with These SEO Best Practices

Before we begin, let’s make one thing very clear: This guide on SEO best practices will not make your website automatically fetch first ranking on Google search queries. What we do guarantee, however, is that following the practices outlined below would certainly help search engines (Google, Yahoo!, Bing, MSN, etc.) to crawl, index and understand your website content better and improve your website’s interactions with both target users and these search engines.   Search engine...

28 Jun 2015

POSTED BY David Jackson | Jun 28th, 2015

How To: Re-brand Your Existing Brand

“Change is the only constant.” It may seem scary, and more often than not, it is not a choice but a necessity. Markets are as elusive as quicksilver and successful brands of today lose out to the emerging brands of tomorrow. Re-branding helps businesses to change with the changing times. It also helps them to survive in volatile market conditions, make their products appealing to new audiences and stay competitive.   Re-branding can mean anything – changing the existing visual...

15 Jun 2015

POSTED BY David Jackson | Jun 15th, 2015

How To Ace That Interview: Top 5 Interview Tips For Job Seekers

So your resume and cover letter have impressed a potential employer and you’re now counting days before you are called to make a lasting impression and get hired. Now is the time to prepare for the interview and prove to the HR manager that you really are the right candidate for the post. Job interviews are like a sales deal and you are the product. Here are the top five interview tips that will get you closer to your goal of getting that dream job: Research and Prepare:  What is the...

10 Jun 2015

POSTED BY David Jackson | Jun 10th, 2015

How to: Keep Up With New Online Marketing Trends in 2015

Whether you run a business on the digital platform or in a brick and mortar shop, digital marketing must be a part of your game plan for success. As we move deeper into 2015, there are a few emerging online marketing trends that you need to be follow and implement this year in order to stay ahead of the curve and close your annual PNL statement with a thick profit margin. Here’s a quick sneak-peek at them. Image and Video-based Content Marketing: Content might be king but its scope expands...