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30 Sep 2009

POSTED BY DJackson | Sep 30th, 2009

Customer-driven or customer-leading?

© Photographer Is the growing trend of using social media to crowdsource product development a clever use of digital technology, or is it being used as an excuse for lazy marketing? In a recent “Social Media Insider” column on MediaPost, Catherine Taylor dissects VitaminWater’s efforts to use its Facebook fan page to get customers to pick its next flavour and which vitamins to include. When you’ve got...

30 Sep 2009

POSTED BY DJackson | Sep 30th, 2009

Staff equally content and dissatisfied

Staff equally content and dissatisfied 30 September 2009 A recent Robert Walters report has found 49% of professionals in Australia will be looking to move roles when the economy stabilises. Correspondingly, 51% will be happy to stay put. Sales, marketing and communications professionals were the second most unsettled, behind secretarial and business support staff, with 62% keen to look at the employment market when...

29 Sep 2009

POSTED BY DJackson | Sep 29th, 2009

Consumer confidence up year-on-year

Consumer confidence up year-on-year 29 September 2009 According to Roy Morgan, consumer confidence is at 124.9, up 3.7 points week on week and 27.7 points in the past six months. The current rating means consumer confidence is up 23.7 points from September 2008. Roy Morgan asserts the upswing is a result of positive consumer belief for Australia in the long and short-term. In the long-term, 50% (up 2%) of...

28 Sep 2009

POSTED BY DJackson | Sep 28th, 2009

Australia begins construction of key NBN link in Tasmania

Australia begins construction of key NBN link in Tasmania 28 September 2009 The Australian and Tasmanian Governments today announced the official commencement of work on the Cambridge to Midway Point section of the National Broadband Network in Tasmania. Premier Bartlett said by 2014 Tasmania will be the most connected place on the planet as a result of a partnership between the State and Federal Governments to...

25 Sep 2009

POSTED BY DJackson | Sep 25th, 2009

Fairfax chair Ron Walker may step down at November AGM

Fairfax chair Ron Walker may step down at November AGM 25 September 2009 Fairfax chairman Ron Walker has changed his plans to step down from the board for the third time in less than a week, telling the company’s newspapers last night he may retire at the annual shareholders’ meeting in November. Last week Mr Walker told The Australian Financial Review he planned to step down in the second half of next...

25 Sep 2009

POSTED BY DJackson | Sep 25th, 2009

An e-participatory budgeting experiment

The NSW government, in an attempt to mitigate the effects of the economic downturn and stimulate local economies, has allocated US$30 million to the Community Building Partnership program. Aiming to support local jobs, stimulate growth and improve community facilities, the program allocates between US$260,000 and US$ 350,000 to each of the 93 NSW electoral districts. Under the program, community groups are eligible...

23 Sep 2009

POSTED BY DJackson | Sep 23rd, 2009

Customer-driven or customer-leading?

Is the growing trend of using social media to crowdsource product development a clever use of digital technology, or is it being used as an excuse for lazy marketing? In a recent “Social Media Insider” column on MediaPost, Catherine Taylor dissects VitaminWater’s efforts to use its Facebook fan page to get customers to pick its next flavour and which vitamins to include. When you’ve got 475,000 people...

23 Sep 2009

POSTED BY DJackson | Sep 23rd, 2009

Jobseekers spared online fee

Jobs website Seek has ruled out charging job seekers to use its Australian and New Zealand employment websites but says it’s understandable that media companies are assessing the merits of people paying for online news. The James Packer-backed jobs site yesterday has booked a 28 per cent slump in net profit to $55.3 million for the year to June 30, on revenue that fell 1 per cent to $208.3...

18 Sep 2009

POSTED BY DJackson | Sep 18th, 2009

Boosting your perceived value

Twelve months ago, people looking for jobs were told to discount their value and take what salary they could get in an uncertain economic climate. Now those people are finding that the market has come back up and they’re stuck at low tide. So how do you raise your value back to the market rate once you’ve taken the bullet? © Photographer In his recent book “Value Above Cost”, Columbia Business School...

17 Sep 2009

POSTED BY DJackson | Sep 17th, 2009

Digital business cards enhance online networking

Digital business cards enhance online networking 17 September 2009 Read the full story at: http://online.wsj.com/article/BT-CO-20090902-708503.html Back to News...

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