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31 Dec 2009

POSTED BY DJackson IN General | Dec 31st, 2009 | 14 responses

2010 digital predictions

2010 digital predictions

31 December 2009

“I’m really interested in the changing face of recommendation. A few years ago, a visit to eBay or TripAdvisor would see you quickly getting a feel for the types of feedback people left and, more or less, accepting a lot of stranger recommendations, feedback and suggestions at face value. But, now, if you visit those websites, you may need to trawl through not only a lot of stuff, but a lot of crap stuff to work out your own opinion on something. I went through this recently trying to plan a trip to Hawaii. There was just so much ‘consumer review’ noise, and a lot of websites haven’t built in clear, compelling status systems that show which members’ opinions are typically worth more than others in certain contexts. So, if you’re like me, you get that ‘decision inertia’.”

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