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31 May 2012

POSTED BY DJackson | May 31st, 2012

Twinings to make Aussie tea

Several famous Australian tea lovers are involved with the product and will be working with Twinings tea blender Michael Wright. The public will have the opportunity to vote for the celebrity they want to produce the final tea. Alan Jones, Kerri Anne Kennerley, Lilian Frank, Charlie Brown, Bettina Liano and Mike Munro will all compete for the honour, and the chance to have 10c from every packet of tea sold go...

31 May 2012

POSTED BY DJackson | May 31st, 2012

BWM wins Kmart project work

Exclusive: Kmart has appointed BWM to handle a customer engagement program, ahead of appointing a lead ad agency to its $28m creative account. Tracie Walker, general manager, corporate affairs and sustainability, confirmed the appointment to BT Today, but said the project win does not guarentee the agency’s appointment to the lucrative creative account. “I can confirm that in the short term we will be...

31 May 2012

POSTED BY DJackson | May 31st, 2012

Daily Tele revamps website

News Limited has revamped the websites for The Daily Telegraph and The Sunday Telegraph, merging the two as an integrated offering. The site, which goes live today (March 17), has undergone a significant redesign with a new homepage, navigation, real time story counter in its first stage. The relaunch is supported by marketing activities including online, out-of-home and social media activities. The site will offer...

31 May 2012

POSTED BY DJackson | May 31st, 2012

Star City unleashes Monkeys for revamp

The Tabcorp-owned Sydney casino Star City is preparing to ditch its “RSL on steroids” image with a relaunch and multi-million dollar campaign to attract locals to the venue.   The casino will unveil its $860 million redevelopment at the end of the year and has appointed Sydney agency Three Drunk Monkeys to spearhead its marketing campaign. The relaunch, spearheaded by Tabcorp casinos division chief executive...

31 May 2012

POSTED BY DJackson | May 31st, 2012

Heineken appoints Holler Sydney

Heineken appoints Holler Sydney 15 March 2011 Lion Nathan brand Heineken has appointed Holler Sydney as its Australian digital agency, following a competitive pitch. The win will see Holler working on digital strategy, planning and creative execution for all of the brand’s digital communications in Australia. Holler has already worked with Lion Nathan on its Tooheys Extra Dry, 5 Seeds, XXXX and Becks...

31 May 2012

POSTED BY DJackson | May 31st, 2012

Shield laws for bloggers welcomed

New shield laws that will give bloggers and tweeters the same rights as professional journalists to protect their sources have been welcomed by the jounalists’ union, the Media, Entertainment Arts Alliance, as “groundbreaking”. The House of Represenatives yesterday backed laws that will ensure that anyone involved in the production of news – regardless of where they work – can seek to avoid a source...

31 May 2012

POSTED BY DJackson | May 31st, 2012

Strand Arcade uses fairytale for fashion

Shopping centre The Strand Arcade in Sydney has launched a fairytale-inspired campaign to launch the Autumn/Winter fashion season. Created by PDC Creative, the campaign will comprise of print ads in fashion magazines Vogue and Harper’s Bazaar, and Sydney Magazine. It will also feature throughout the shopping centre. As in previous campaigns for the brand, the “A Fashion Fairytale” execution draws its...

31 May 2012

POSTED BY DJackson | May 31st, 2012

Graduates can crack job market by marketing themselves

Graduates can crack job market by marketing themselves 17 March 2011 In recent years, the tight economy inspired many job hunters to change direction. Rather than pounding the pavement looking for work, they returned to school to pursue degrees in business, finance or other career-focused topics. Some people headed to trade school to earn credentials in fields such as information technology and health care. Now that...

31 May 2012

POSTED BY DJackson | May 31st, 2012

POLLEN APPOINTS DROGA5 DIGITAL HEAD

Digital agency Pollen Digital has appointed Droga5 digital head Brett Mitchell in the newly-created role of director. Mitchell (pictured), who has been director of digital at Droga5 Sydney for the past three years, will start his new role with Pollen in June. During his time at Droga Mitchell worked closely with Pollen, which has acted as the agency’s digital services partner on a number of campaigns. They...

31 May 2012

POSTED BY DJackson | May 31st, 2012

WWF targets Earth Hour apathy with comical approach

Local advertising for Earth Hour has ditched green messaging in favour of comedy this year, with a story about three friends in the outback who are besieged by a swarm of moths after neglecting to switch their lights off. The spot, created by Leo Burnett Sydney for WWF, debuts tomorrow, six days before the event on March 26th at 8.30pm. The end frame of the ad features a web address where visitors can “go beyond...

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