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31 May 2012

POSTED BY DJackson | May 31st, 2012

Industry to offer online ad turn-off

Some of the biggest players in online media joined forces today to offer consumers a “turn-off” option for online behavioural advertising, which one industry executive labelled as “terrifying”. The move, which has garnered broad online industry backing, comes as figures obtained today by AdNews shows 5.6 million people have now signed-up to the “Do Not Call” phone register, operated by the Australian...

31 May 2012

POSTED BY DJackson | May 31st, 2012

Facebook Hopeful of its Own Smartphone by Next Year

Facebook Hopeful of its Own Smartphone by Next Year 29 May 2012 By David Jackson. Facebook, it seems, has taken a leaf from Google’s book. Last week Google finished its $12.5 billion acquisition of Motorola Mobility, which fuelled rumours of the search behemoth developing its own smartphone. However this time, it looks affirmative that it is the social networking giant’s turn to enter the smartphone...

30 May 2012

POSTED BY DJackson | May 30th, 2012

Lowe snags Continental from DDB

Unilever-owned brand Continental has moved its creative business from DDB Sydney to Lowe Sydney without a pitch. Lowe Sydney will take over the account immediately and will be working across a fully integrated account, including digital work. The first creative work will be revealed within the next three months. Continental manufacture meal creations and soup products, including the Cup-a-Soup brand. Lowe chief...

30 May 2012

POSTED BY DJackson | May 30th, 2012

Dismissed as a joke, Twitter revolutionises the way we communicate

Whether you think Twitter is the greatest thing to happen to communications since Gutenberg or the worst, there’s plenty of evidence to support your views. For the prosecution we have Charlie Sheen, who attracted 1 million followers in 25 hours and 17 minutes earlier this month as his manic ranting spiralled out of control; at last count, his not-so-bons mots had more than 3 million followers. Running the...

30 May 2012

POSTED BY DJackson | May 30th, 2012

Carpe Diem for Digital Media Jobs in Australia

By David Jackson   Of the many gifts that humans possess, communication is indeed the most lucrative. From propaganda to publicity, communication has indeed witnessed unique ways for its manifestation and distribution. The spoken word that changed into printed pamphlets and hoardings, has now translated into the modern day easy and instant digital media messages. The Big Bang of digital media has transformed the...

30 May 2012

POSTED BY DJackson | May 30th, 2012

THE YEAR OF ONLINE RETAIL

It’s official. This year is going to be all about online retail in Australia. There are enough stats and studies (see Business Spectator) to make any retailer not already headed down the digital path feel more than nervous. Recently off the boat from the UK, I find the disparity between internet penetration and online retail fascinating. My six-year-old son, newly enrolled at Harbord Public School, can only...

30 May 2012

POSTED BY DJackson | May 30th, 2012

LinkedIn opens Sydney office for 1 million Australian members

LinkedIn have opened for business in Sydney after surpassing one million members in Australia and more than 60 million members globally. LinkedIn have appointed Steve Barham from LinkedIn’s headquarters in Mount View, Calif. to take the role of director for recruitment solutions for LinkedIn Australia and New Zealand in their new Pitt St Sydney office. “We’re seeing great momentum as we connect more and...

30 May 2012

POSTED BY DJackson | May 30th, 2012

A Career in Advertising – Do you have the right skills? By David Jackson

Effective advertisement can introduce a new product, cultivate brand identity, convince customers to switch brands and remind customers about the changes or new features added to a product or service. It thereby helps to create a steady demand for an organisation’s offerings. In the more recent years, marketing strategy emphasis has been on segmentation – fitting a product or service to the needs and interests...

30 May 2012

POSTED BY DJackson | May 30th, 2012

Facebook sinks teeth into Google’s Online space as digital job sector becomes more promising!

Looks Mark Zuckerberg has made up his mind to give brand ‘Google’ and other Internet companies a run for their money. The founder of social-networking giant ‘Facebook’ which presently stands valued at $50 Billion in the secondary trading, has launched a unique messaging service recently on the lines of Gmail and Yahoo Inc. The new service apart from offering the users with a...

30 May 2012

POSTED BY DJackson | May 30th, 2012

Is Being a Media Planner Lucrative?

Is Being a Media Planner Lucrative? 18 May 2011 Back to News...

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