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28 Jun 2013

POSTED BY DJackson | Jun 28th, 2013

Some More Tips for Social Media Marketing Strategy

By David Jackson.   As advertising and marketing professionals delve deeper into social media, most of them are realising that any brand’s social existence goes beyond the conventional umbrella of marketing. Even when platforms such as Twitter and YouTube are leading tools for marketing, their reach and possibilities compel marketers to develop new traits that can help their business in further marketing...

27 Jun 2013

POSTED BY DJackson | Jun 27th, 2013

Apple May Bring out Bigger Screens for iPhone by next year

By David Jackson.   Quiet notorious for its planned obsolescence strategies, Apple is at it again. This time the Cupertino company is reportedly bringing out 4.5 and 5.7 inch screens for the ‘new’ models of iPhone to be launched next year. And those of you who still do not own the Apple mobile due to budgetary constraints but are keen to buy one, can go for a less expensive version that may be launched by...

27 Jun 2013

POSTED BY DJackson | Jun 27th, 2013

Apple May Bring out Bigger Screens for iPhone by next year

By David Jackson.   Quiet notorious for its planned obsolescence strategies, Apple is at it again. This time the Cupertino company is reportedly bringing out 4.5 and 5.7 inch screens for the ‘new’ models of iPhone to be launched next year. And those of you who still do not own the Apple mobile due to budgetary constraints but are keen to buy one, can go for a less expensive version that may be launched by...

25 Jun 2013

POSTED BY DJackson | Jun 25th, 2013

Twitter Reportedly Adding New Functionality to Help Advertisers

This is the latest from the world of Twitter – it is supposedly working on adding geolocation functionality to its tweets. This is designed to assist the retailers in specifically targeting consumers residing around their stores. Local business marketing strategies can be strengthened with this new feature and apparently it will be launched later this year. Restaurants, bakeries, grocery and household goods...

25 Jun 2013

POSTED BY DJackson | Jun 25th, 2013

Business Intelligence Tools and Retail Industry

By David Jackson.    As traditional and online retailers struggle to use growing customer data effectively, these businesses have started employing business intelligence (BI) tools to stay competitive in a dynamic market. Regardless of the cumulative big databases through POS and other sources of customer information, it is still felt that retailers have not been utilising these invaluable resources. Apparently,...

24 Jun 2013

POSTED BY DJackson | Jun 24th, 2013

Hashtags and Marketing Activities on Facebook

By David Jackson.   As per some recent discussions in the digital world, Mark Zuckerberg’s social networking site would soon introduce hashtags, a la Twitter style. Those little symbols could always be used on this social networking platform but now they come with an added functionality – these hashtags would make it simpler and quicker to look for content on the network. This would eventually make it possible...

21 Jun 2013

POSTED BY DJackson | Jun 21st, 2013

Zynga is still active on talent recruitment

By David Jackson.   There was a buzz about some recent layoffs from the house of Zynga but the latest news is that the company is still keen to recruit talented individuals for its ventures. It purchased a 30-40 people team – Spooky Cool Labs- known for real money gaming talent. Located in Chicago, Spooky Cool Labs team comprises social as well as actual money gaming experts hailing from companies like...

20 Jun 2013

POSTED BY DJackson | Jun 20th, 2013

Key Web Design and Mobile Trends In 2013

The significance of effective web design for desktop and mobile versions need not be overemphasised. But at a time when all large, medium and small scale businesses are investing in search engine marketing, what are the points that you need to take care of while designing your web portal? According to some experienced professionals interviewed on the topic, here are the latest trends in this domain:   Prioritise...

19 Jun 2013

POSTED BY DJackson | Jun 19th, 2013

Would your PR story actually stand out?

By David Jackson.   Working on Public Relations is good for any brick mortar or digital business. But a great deal of thought goes into the way business owners approach and handle PR. Before starting upon a range of promotional activities, it is essential to have a really interesting story to share.   Press coverage increases awareness about a business. When an existing or prospective customer reads an article...

18 Jun 2013

POSTED BY DJackson | Jun 18th, 2013

How Social Media Supports Domains of an Organisation

By David Jackson.    Do you still wonder ‘if’ social media would work for your business? It’s time actually to think about ‘how’ it would work for same. There are ample examples to prove that it impacts and supports all crucial areas of an organisation. These include sales, marketing, operations and also human resources management.   Here are a few instances to illustrate that calculated and sound...

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