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18 Jul 2013

POSTED BY DJackson | Jul 18th, 2013

How Social Media Impacts SEO

By David Jackson.    A lot is being talked about search engine optimization and how to improve your search engine rankings. From black hat marketing techniques to the latest Penguin update, websites have tried it hard to get noticed by the crawlers so that they can be noticed by the users. And even though social media has been recognized as an effective marketing channel, not many understand what it can do for...

16 Jul 2013

POSTED BY DJackson | Jul 16th, 2013

Codemasters Unveils F1 2013

By David Jackson.    Good news for all the lovers of F1 racing. Britain-based video game developer, Codemasters, has unveiled the brand new edition of its F1 racing game – F1 2013. The most exciting feature of the F1 2013, apart from improved gameplay and visualisations is that it gives gamers to race against champion legendary drivers including Emerson Fittipaldi, Nigel Mansell, Gerhard Berger and Mario...

15 Jul 2013

POSTED BY DJackson | Jul 15th, 2013

The Most Common Twitter Blunders

By David Jackson.    Not every type of publicity is good and when it comes to social networking, a bad publicity can spread faster than a wildfire. Social media, which on the one hand gives you a huge power to connect with your prospective clients and customers, it on the other hand can make your business get into the news for all the wrong reasons. Here are some of the most common mistakes that businesses make...

12 Jul 2013

POSTED BY DJackson | Jul 12th, 2013

Working on Brand Consistency for Brand Recognition

By David Jackson.    When you are working to enhance the visibility of your brand through social media, it is vital to focus on the three basic branding elements – Voice and Tone, Logo and Colours. According to marketing experts, brand recognition gets a push when these elements are taken into account. You also need to keep your branding elements consistent with your social media promotion strategies.   Let...

10 Jul 2013

POSTED BY DJackson | Jul 10th, 2013

No More Automated Follow Backs on Twitter

By David Jackson.    Some spam reports had recently painted Twitter as the platform with most prominent economy for purchase and sale of fake followers. And so the micro blogging site has initiated work against one of its tools that has been ridiculously overused by few Tweeters. ‘Auto Follow’ that in Twitter terminology implies an immediate and programmed way to follow back another user when they follow...

09 Jul 2013

POSTED BY DJackson | Jul 9th, 2013

Integrating Content Marketing with Consumer Behaviour

By David Jackson.    For the success of your business, it is naturally important to understand buyer behaviour. How to engage them for a sale? What information would they need and why would they choose your offerings? Such questions have always existed in business world but with innovations in marketing techniques, they have taken new and huge dimensions. Further, consumers today are also upgrading their ways of...

08 Jul 2013

POSTED BY DJackson | Jul 8th, 2013

Do Product Descriptions Help an Online Business?

By David Jackson.   Research shows that online shoppers surfing between different websites do look for product descriptions before they decide to purchase one. If you have an E commerce site with a large inventory, it is a good idea to offer visitors some clarity on the different items available at your store. Unique product descriptions add to the strength of your  content marketing methodologies.     Here...

05 Jul 2013

POSTED BY DJackson | Jul 5th, 2013

Simple Ways to Deal with Complex B2B Marketing

By David Jackson.   It’s been observed that when compared to B2C, the B2B marketers find it little more challenging to connect with and engage their target customers. The lead generation process in B2B segment usually follows the 15-60-25 rule. This implies that only 15% of the leads that a marketer can engage with turn out to be as “right-time-right-place” and they may actually purchase the product/service....

04 Jul 2013

POSTED BY DJackson | Jul 4th, 2013

Optimising Web Content for Mobile Searchers

By David Jackson.    Studies and surveys reveal that a big percentage of your target audience does not sit at desks to ingest every word of text on website. With an increase in number of smartphone users, it is obvious that you need to keep this community in mind while planning the amount and layout of your web content. What’s more, as compared to casual desktop searchers, searchers on the go are typically...

03 Jul 2013

POSTED BY Emily Ritchie | Jul 3rd, 2013

Using Videos for Online Retail

By David Jackson.     Online videos are still some of the most powerful and engaging tools for social media marketing. Used to connect effectively with existing and prospective clients, the popularity of these videos is amply proved by daily page visits on YouTube. Indeed, the video sharing platform has become the second most popular search engine after Google. If you are a part of the online retail...

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