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21 Mar 2015

POSTED BY David Jackson | Mar 21st, 2015

How to: Leverage Media Monitoring For a Robust Content Strategy

By; David Jackson, Managing Director, S2M Digital What should we focus on first – content strategy or media monitoring? This question takes us just as far as the ‘chicken or egg’ dilemma. While some argue that the right content can help a business to create a buzz among its target user groups, others advocate that the buzz is of no use if the business does not know what its target users want! Faced with such...