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28 Jun 2015

POSTED BY David Jackson | Jun 28th, 2015

The Role of a Recruiter in Helping You Make an Upward Career Move

If you are a C-level executive, chances are that you’ve held your current job for a few years and have been so involved in carrying out your duties that you’ve not really had a chance to venture out in the job market and explore better career opportunities during this time period. A promotion at work seems like a far cry. What used to seem like a satisfactory job has now left you saturated. Plus, by being off...

28 Jun 2015

POSTED BY David Jackson | Jun 28th, 2015

How to: Improve Your Website’s Search Ranking with White Hat SEO

White Hat SEO is a combination of strategies implemented to improve your website’s search performance on search engine page results (SERPs), in complete accordance with ethical digital practices and the search engines’ individual terms, conditions and policies. As opposed to black hat SEO, white hat SEO tactics focus on human audiences rather than search engines and help to maintain the integrity of your...

28 Jun 2015

POSTED BY Yezen Nwiran | Jun 28th, 2015

Xero and ASB collaborate to bring business payment cloud solution

Xero and ASB have recently launched a cloud based business-to-business payment banking model that will allow small business owners to raise invoices and approve them online. This will immensely enhance the online customer experience, as business owners will be able to arrange payments in Xero and drive them through ASB’s FastNet business platform. With the use of the cloud-accounting technology, businesses can...

28 Jun 2015

POSTED BY David Jackson | Jun 28th, 2015

Put Your Website’s Best Foot Forward with These SEO Best Practices

Before we begin, let’s make one thing very clear: This guide on SEO best practices will not make your website automatically fetch first ranking on Google search queries. What we do guarantee, however, is that following the practices outlined below would certainly help search engines (Google, Yahoo!, Bing, MSN, etc.) to crawl, index and understand your website content better and improve your website’s...

28 Jun 2015

POSTED BY David Jackson | Jun 28th, 2015

How To: Re-brand Your Existing Brand

“Change is the only constant.” It may seem scary, and more often than not, it is not a choice but a necessity. Markets are as elusive as quicksilver and successful brands of today lose out to the emerging brands of tomorrow. Re-branding helps businesses to change with the changing times. It also helps them to survive in volatile market conditions, make their products appealing to new audiences and stay...

15 Jun 2015

POSTED BY David Jackson | Jun 15th, 2015

How To Ace That Interview: Top 5 Interview Tips For Job Seekers

So your resume and cover letter have impressed a potential employer and you’re now counting days before you are called to make a lasting impression and get hired. Now is the time to prepare for the interview and prove to the HR manager that you really are the right candidate for the post. Job interviews are like a sales deal and you are the product. Here are the top five interview tips that will get you closer to...

10 Jun 2015

POSTED BY David Jackson | Jun 10th, 2015

How to: Keep Up With New Online Marketing Trends in 2015

Whether you run a business on the digital platform or in a brick and mortar shop, digital marketing must be a part of your game plan for success. As we move deeper into 2015, there are a few emerging online marketing trends that you need to be follow and implement this year in order to stay ahead of the curve and close your annual PNL statement with a thick profit margin. Here’s a quick sneak-peek at them. Image...

05 Jun 2015

POSTED BY David Jackson | Jun 5th, 2015

How to: Manage Your Company’s Social Media Image Effectively

Establishing a strong social media presence and maintaining a good image on numerous virtual platforms is an ordeal. But with the right strategies and activities, you can not only bag all the ‘likes’, ‘shares’, ‘follows’ and ‘retweets’ but can communicate your business message effectively and carve out a great online reputation for your brand on popular social media sites such as Facebook, Twitter,...