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26 Nov 2015

POSTED BY David Jackson | Nov 26th, 2015

Has Uber lost its cool?

When Uber first started, I was very impressed with its clean cars, fast bookings, snappy use of mobile technology, paperless payments and friendly drivers. It was a very welcome change from the highly uncomfortable experience when jumping into so many smelly, ageing taxis throughout Australian capital cities.     My love affair with Uber has now cooled after a short trip across town in Sydney last...

25 Nov 2015

POSTED BY David Jackson | Nov 25th, 2015

How to: Leverage Media Monitoring For a Robust Content Strategy

What should we focus on first – content strategy or media monitoring? This question takes us just as far as the ‘chicken or egg’ dilemma. While some argue that the right content can help a business to create a buzz among its target user groups, others advocate that the buzz is of no use if the business does not know what its target users want! Faced with such conflict of interests, the business unfortunately...