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30 Jan 2014

POSTED BY David Jackson IN Online Retail Industry News, S2M News | Jan 30th, 2014 | 576 responses

How Australian Online Retailers can Compete with the International Brands

The Australian online shopping industry has come a long way by offering excellent goods and services to customers. However, the entry of international brands such as Topshop, Zara, and GAP has put the domestic retailers on shaky grounds. The major domestic Australian fashion brands including Kirrily, Lisa Ho, Alannah Hill, Johnstone and more are also posed with challenges in the New Year.

In the past few years, top notch international brands such as GAP, Zara, Hollister, and other similar have captivated the minds of domestic as well as the international customers. Although the domestic retailers have had been combating with these brands until now, however the invasion of Swedish and Japanese labels such as H&M and Uniqlo respectively, has again put the international market in the forefront. The boom of the international brands is giving a tough competition to the conventional Australian brands. The only way out for Australian domestic retailers in order to retain their unique identity is to create effective strategies, which would in turn push the international retailers to ascertain whether their invasion is profitable for the industry down under or not.

In order to establish a distinctive name across the Australian market, the online retailers need to strategise in a way to ensure a unique online customer experience. Here are some effective strategies that the domestic Australian retailers should implement to compete with the international labels. These are:

 

  • Offering an exceptional range of products and services.
  • Offering an easy-to-use user interface.
  • Faster shipment and delivery than the international labels.

 

Although, it may take some for the domestic retailers to race with the already established and powerful international brands however, if Australian domestic retailers could devise innovative strategies and concepts, they will make the impossible possible very soon by establishing a unique identity of their own across the globe.

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