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26 Nov 2015

POSTED BY David Jackson IN Content | Nov 26th, 2015

Has Uber lost its cool?

When Uber first started, I was very impressed with its clean cars, fast bookings, snappy use of mobile technology, paperless payments and friendly drivers. It was a very welcome change from the highly uncomfortable experience when jumping into so many smelly, ageing taxis throughout Australian capital cities.     My love affair with Uber has now cooled after a short trip across town in Sydney last week…             The Uber driver could not find me as...

25 Nov 2015

POSTED BY David Jackson IN Content | Nov 25th, 2015

How to: Leverage Media Monitoring For a Robust Content Strategy

What should we focus on first – content strategy or media monitoring? This question takes us just as far as the ‘chicken or egg’ dilemma. While some argue that the right content can help a business to create a buzz among its target user groups, others advocate that the buzz is of no use if the business does not know what its target users want! Faced with such conflict of interests, the business unfortunately loses out on the immense potential for gaining capital advantage.   What’s...

28 Aug 2015

POSTED BY David Jackson IN Content | Aug 28th, 2015

How to Negotiate Salary after Landing a Job Offer

“We are very impressed with your professional and interpersonal skills and would love to have you on board!” says the HR. You think to yourself, “Wow, I’ve got the job… but wait, what about the salary? What if they do not pay me as much as I think they should? After all I have all the qualifications and experience! Should I decline the offer? Should I compromise on the pay package because the profile is a perfect fit at this stage of my career?” And whoosh! Suddenly, the excitement...

18 Aug 2015

POSTED BY David Jackson IN Content | Aug 18th, 2015

Australia’s Booming Digital Economy & Employment Opportunities

A recent digital economy survey carried out by Deloitte Access Economics predicted that Australia’s digital economy will stand alone contribute to $79 billion to the country’s GDP by the end of 2015, placing it well ahead of highly profitable food and retail sectors in overall value generation. With most Australian businesses adopting cloud computing technologies, registering their digital footprint on social media networks and using mobile technology to run their day-to-day operations, the...

08 Aug 2015

POSTED BY David Jackson IN Content | Aug 8th, 2015

Gender Equality for a More Progressive Australian Workplace

Gender equality at the workplace is truly accomplished when employees can access and enjoy the same professional opportunities, resources and rewards, irrespective of whether they are women or men. In recent decades, several countries around the world, including Australia, have made momentous progress in passing legislations to establish gender equality at the workplace and extend equal employment opportunities to their workforce. For example, The Workplace Gender Equality Act of 2012 passed by...

31 Jul 2015

POSTED BY David Jackson IN Content | Jul 31st, 2015

The Greek Economic Crisis Offers Australia An Opportunity to Grow

As Greece swelters in its debt crisis – its social fabric frayed up and decent living and employment prospects fleeting like a distant dream, Australia witnesses the second wave of en masse Greek exodus since the Second World War. Since the 1940s, over 600,000 Greeks have made Australia their home, with Melbourne being the largest hub of Greeks nationals in the world (including second and third generation Greek-Australians) outside of Greece, who have contributed to the continent’s growth....

24 Jul 2015

POSTED BY David Jackson IN Content | Jul 24th, 2015

CEO role for ex-ManpowerGroup exec

Experienced industry executive Tony Hall has joined digital recruitment specialist S2M Digital as CEO. Hall was most recently general manager of ManpowerGroup business Experis Australia, prior to which he spent a stint out-of-industry as CEO of his own environmental certification business, GreenBizCheck. Managing director David Jackson told Shortlist S2M created the CEO position to capitalise on its current growth. “We’ve been experiencing some really strong growth over the last 12...

28 Jun 2015

POSTED BY David Jackson IN Content | Jun 28th, 2015

How to: Improve Your Website’s Search Ranking with White Hat SEO

White Hat SEO is a combination of strategies implemented to improve your website’s search performance on search engine page results (SERPs), in complete accordance with ethical digital practices and the search engines’ individual terms, conditions and policies. As opposed to black hat SEO, white hat SEO tactics focus on human audiences rather than search engines and help to maintain the integrity of your website. These tactics are often defined and bound by the world’s most commonly used...

28 Jun 2015

POSTED BY David Jackson IN Content | Jun 28th, 2015

Put Your Website’s Best Foot Forward with These SEO Best Practices

Before we begin, let’s make one thing very clear: This guide on SEO best practices will not make your website automatically fetch first ranking on Google search queries. What we do guarantee, however, is that following the practices outlined below would certainly help search engines (Google, Yahoo!, Bing, MSN, etc.) to crawl, index and understand your website content better and improve your website’s interactions with both target users and these search engines.   Search engine...

15 Jun 2015

POSTED BY David Jackson IN Content | Jun 15th, 2015

How To Ace That Interview: Top 5 Interview Tips For Job Seekers

So your resume and cover letter have impressed a potential employer and you’re now counting days before you are called to make a lasting impression and get hired. Now is the time to prepare for the interview and prove to the HR manager that you really are the right candidate for the post. Job interviews are like a sales deal and you are the product. Here are the top five interview tips that will get you closer to your goal of getting that dream job: Research and Prepare:  What is the...

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