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10 Jun 2015

POSTED BY David Jackson IN Content | Jun 10th, 2015

How to: Keep Up With New Online Marketing Trends in 2015

Whether you run a business on the digital platform or in a brick and mortar shop, digital marketing must be a part of your game plan for success. As we move deeper into 2015, there are a few emerging online marketing trends that you need to be follow and implement this year in order to stay ahead of the curve and close your annual PNL statement with a thick profit margin. Here’s a quick sneak-peek at them. Image and Video-based Content Marketing: Content might be king but its scope expands...

05 Jun 2015

POSTED BY David Jackson IN Content | Jun 5th, 2015

How to: Manage Your Company’s Social Media Image Effectively

Establishing a strong social media presence and maintaining a good image on numerous virtual platforms is an ordeal. But with the right strategies and activities, you can not only bag all the ‘likes’, ‘shares’, ‘follows’ and ‘retweets’ but can communicate your business message effectively and carve out a great online reputation for your brand on popular social media sites such as Facebook, Twitter, Google, Google+, MySpace, Pinterest and LinkedIn. Here are a few tips for...

23 May 2015

POSTED BY David Jackson IN Content | May 23rd, 2015

How To: Build Your Brand with Effective Consumer Public Relations

It is understandable for brands to slash their marketing expenses during difficult times when credit market is tight and consumer expenditure at an all time low. Thankfully, with reviving markets and thriving competition, the need to gain consumer confidence is on the rise too. This indeed is a time for businesses to get up on their feet, tell their story and nurture lasting consumer public relations.   Public Relations or PR is an important (but often overpassed!) element of the marketing...

16 May 2015

POSTED BY David Jackson IN Content | May 16th, 2015

Shortlist chats with… David Jackson, S2M

David Jackson fell into recruitment at 28, after deciding it was time to stop “floating around”, managing bands, booking venues and filming underwater projects on the Great Barrier Reef, and find a career.   He was one of the first handful of employees at Parker Bridge (now Clarius) but after two years, decided to stretch his wings with his own venture, Global Job Network – a job board for travellers.   When that petered out, Jackson spent a few years freelancing, and in...

12 May 2015

POSTED BY David Jackson IN Content | May 12th, 2015

How To: Improve Sales with Effective Database Marketing

It is truly baffling to see most businesses sitting on a gold mine of information about their target customers but seldom using that information to acquire new leads, develop prospects, achieve sales or acquire referrals. Database marketing helps to bring such key information out of the ‘repository’ and leverage it to generate new business and improve sales.   Database marketing is often regarded as a synonym for dealing with truck loads of contact names, addresses, email IDs and phone...

08 May 2015

POSTED BY David Jackson IN Content | May 8th, 2015

How To: Ensure Social Media Success by Leveraging Google Analytics

If you wish to measure the real-time efficacy of your social media marketing campaign in bringing more traffic to your business website and making your brand more popular, all you need to do is leverage Google Analytics.   Besides increasing your fan following and social shares on popular networking sites, a robust social media marketing campaign can actually help to improve your bottom line and help you earn money from your online presence. Google Analytics comes very handy in converting...

27 Apr 2015

POSTED BY David Jackson IN Content | Apr 27th, 2015

How To: Develop an Impressive Interactive Marketing Strategy

With Facebook, Twitter, Instagram and Pinterest becoming an integral part of our daily lives, it is important more than ever for businesses to choose the right platforms to interact with their target audiences and create maximum impact in the digital marketplace. This is where the need for an impressive and effectual interactive marketing strategy is felt. What is Interactive Marketing? Interactive marketing is an evolving digital marketing trend. It is also known as ‘trigger based...

20 Apr 2015

POSTED BY David Jackson IN Content | Apr 20th, 2015

How To: Build Your Brand with Effective Consumer Public Relations

It is understandable for brands to slash their marketing expenses during difficult times when credit market is tight and consumer expenditure at an all time low. Thankfully, with reviving markets and thriving competition, the need to gain consumer confidence is on the rise too. This indeed is a time for businesses to get up on their feet, tell their story and nurture lasting consumer public relations.   Public Relations or PR is an important (but often overpassed!) element of the marketing...

21 Mar 2015

POSTED BY David Jackson IN Content | Mar 21st, 2015

How to: Leverage Media Monitoring For a Robust Content Strategy

By; David Jackson, Managing Director, S2M Digital What should we focus on first – content strategy or media monitoring? This question takes us just as far as the ‘chicken or egg’ dilemma. While some argue that the right content can help a business to create a buzz among its target user groups, others advocate that the buzz is of no use if the business does not know what its target users want! Faced with such conflict of interests, the business unfortunately loses out on the immense...

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