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25 Nov 2015

POSTED BY David Jackson IN Digital & Design | Nov 25th, 2015

How to: Leverage Media Monitoring For a Robust Content Strategy

What should we focus on first – content strategy or media monitoring? This question takes us just as far as the ‘chicken or egg’ dilemma. While some argue that the right content can help a business to create a buzz among its target user groups, others advocate that the buzz is of no use if the business does not know what its target users want! Faced with such conflict of interests, the business unfortunately loses out on the immense potential for gaining capital advantage.   What’s...

18 Aug 2015

POSTED BY David Jackson IN Digital & Design | Aug 18th, 2015

Australia’s Booming Digital Economy & Employment Opportunities

A recent digital economy survey carried out by Deloitte Access Economics predicted that Australia’s digital economy will stand alone contribute to $79 billion to the country’s GDP by the end of 2015, placing it well ahead of highly profitable food and retail sectors in overall value generation. With most Australian businesses adopting cloud computing technologies, registering their digital footprint on social media networks and using mobile technology to run their day-to-day operations, the...

31 Jul 2015

POSTED BY David Jackson IN Digital & Design | Jul 31st, 2015

The Greek Economic Crisis Offers Australia An Opportunity to Grow

As Greece swelters in its debt crisis – its social fabric frayed up and decent living and employment prospects fleeting like a distant dream, Australia witnesses the second wave of en masse Greek exodus since the Second World War. Since the 1940s, over 600,000 Greeks have made Australia their home, with Melbourne being the largest hub of Greeks nationals in the world (including second and third generation Greek-Australians) outside of Greece, who have contributed to the continent’s growth....

24 Jul 2015

POSTED BY David Jackson IN Digital & Design | Jul 24th, 2015

CEO role for ex-ManpowerGroup exec

Experienced industry executive Tony Hall has joined digital recruitment specialist S2M Digital as CEO. Hall was most recently general manager of ManpowerGroup business Experis Australia, prior to which he spent a stint out-of-industry as CEO of his own environmental certification business, GreenBizCheck. Managing director David Jackson told Shortlist S2M created the CEO position to capitalise on its current growth. “We’ve been experiencing some really strong growth over the last 12...

05 Jul 2015

POSTED BY David Jackson IN Digital & Design | Jul 5th, 2015

Why Outsource Your Hiring Requirements to a Recruitment Company

The scenario Even in a recovering Australian economy, recruitment market statistics suggest a big lacuna in the ratio of job vacancies to unemployment. Although Australia’s unemployment rate dipped to 6% after a 12-month low in May this year with a sudden spike in the number of part-time jobs, it seems that skilled job seekers are still rooted in recession and are finding it extremely difficult to find the right employment opportunities matched to their bespoke expertise. The country’s job...

28 Jun 2015

POSTED BY David Jackson IN Digital & Design | Jun 28th, 2015

How to: Improve Your Website’s Search Ranking with White Hat SEO

White Hat SEO is a combination of strategies implemented to improve your website’s search performance on search engine page results (SERPs), in complete accordance with ethical digital practices and the search engines’ individual terms, conditions and policies. As opposed to black hat SEO, white hat SEO tactics focus on human audiences rather than search engines and help to maintain the integrity of your website. These tactics are often defined and bound by the world’s most commonly used...

28 Jun 2015

POSTED BY David Jackson IN Digital & Design | Jun 28th, 2015

Put Your Website’s Best Foot Forward with These SEO Best Practices

Before we begin, let’s make one thing very clear: This guide on SEO best practices will not make your website automatically fetch first ranking on Google search queries. What we do guarantee, however, is that following the practices outlined below would certainly help search engines (Google, Yahoo!, Bing, MSN, etc.) to crawl, index and understand your website content better and improve your website’s interactions with both target users and these search engines.   Search engine...

10 Jun 2015

POSTED BY David Jackson IN Digital & Design | Jun 10th, 2015

How to: Keep Up With New Online Marketing Trends in 2015

Whether you run a business on the digital platform or in a brick and mortar shop, digital marketing must be a part of your game plan for success. As we move deeper into 2015, there are a few emerging online marketing trends that you need to be follow and implement this year in order to stay ahead of the curve and close your annual PNL statement with a thick profit margin. Here’s a quick sneak-peek at them. Image and Video-based Content Marketing: Content might be king but its scope expands...

05 Jun 2015

POSTED BY David Jackson IN Digital & Design | Jun 5th, 2015

How to: Manage Your Company’s Social Media Image Effectively

Establishing a strong social media presence and maintaining a good image on numerous virtual platforms is an ordeal. But with the right strategies and activities, you can not only bag all the ‘likes’, ‘shares’, ‘follows’ and ‘retweets’ but can communicate your business message effectively and carve out a great online reputation for your brand on popular social media sites such as Facebook, Twitter, Google, Google+, MySpace, Pinterest and LinkedIn. Here are a few tips for...

23 May 2015

POSTED BY David Jackson IN Digital & Design | May 23rd, 2015

How To: Build Your Brand with Effective Consumer Public Relations

It is understandable for brands to slash their marketing expenses during difficult times when credit market is tight and consumer expenditure at an all time low. Thankfully, with reviving markets and thriving competition, the need to gain consumer confidence is on the rise too. This indeed is a time for businesses to get up on their feet, tell their story and nurture lasting consumer public relations.   Public Relations or PR is an important (but often overpassed!) element of the marketing...

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