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24 Jul 2015

POSTED BY David Jackson IN SEO | Jul 24th, 2015

CEO role for ex-ManpowerGroup exec

Experienced industry executive Tony Hall has joined digital recruitment specialist S2M Digital as CEO. Hall was most recently general manager of ManpowerGroup business Experis Australia, prior to which he spent a stint out-of-industry as CEO of his own environmental certification business, GreenBizCheck. Managing director David Jackson told Shortlist S2M created the CEO position to capitalise on its current growth. “We’ve been experiencing some really strong growth over the last 12...

08 May 2015

POSTED BY David Jackson IN SEO | May 8th, 2015

How To: Ensure Social Media Success by Leveraging Google Analytics

If you wish to measure the real-time efficacy of your social media marketing campaign in bringing more traffic to your business website and making your brand more popular, all you need to do is leverage Google Analytics.   Besides increasing your fan following and social shares on popular networking sites, a robust social media marketing campaign can actually help to improve your bottom line and help you earn money from your online presence. Google Analytics comes very handy in converting...

23 Feb 2015

POSTED BY David Jackson IN SEO | Feb 23rd, 2015

How to Improve Your Website’s Search Ranking with White Hat SEO

White Hat SEO is a combination of strategies implemented to improve your website’s search performance on search engine page results (SERPs), in complete accordance with ethical digital practices and the search engines’ individual terms, conditions and policies. As opposed to black hat SEO, white hat SEO tactics focus on human audiences rather than search engines and help to maintain the integrity of your website. These tactics are often defined and bound by the world’s most commonly used...

10 Feb 2015

POSTED BY David Jackson IN SEO | Feb 10th, 2015

Put Your Website’s Best Foot Forward with These SEO Best Practices

Before we begin, let’s make one thing very clear: This guide on SEO best practices will not make your website automatically fetch first ranking on Google search queries. What we do guarantee, however, is that following the practices outlined below would certainly help search engines (Google, Yahoo!, Bing, MSN, etc.) to crawl, index and understand your website content better and improve your website’s interactions with both target users and these search engines.   Search engine...