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28 Jun 2015

POSTED BY David Jackson IN General | Jun 28th, 2015

The Role of a Recruiter in Helping You Make an Upward Career Move

If you are a C-level executive, chances are that you’ve held your current job for a few years and have been so involved in carrying out your duties that you’ve not really had a chance to venture out in the job market and explore better career opportunities during this time period. A promotion at work seems like a far cry. What used to seem like a satisfactory job has now left you saturated. Plus, by being off the employment radar it’s also possible that you’ve missed sporadic hiring...

28 Jun 2015

POSTED BY David Jackson IN General | Jun 28th, 2015

How To: Re-brand Your Existing Brand

“Change is the only constant.” It may seem scary, and more often than not, it is not a choice but a necessity. Markets are as elusive as quicksilver and successful brands of today lose out to the emerging brands of tomorrow. Re-branding helps businesses to change with the changing times. It also helps them to survive in volatile market conditions, make their products appealing to new audiences and stay competitive.   Re-branding can mean anything – changing the existing visual...

15 Jun 2015

POSTED BY David Jackson IN General | Jun 15th, 2015

How To Ace That Interview: Top 5 Interview Tips For Job Seekers

So your resume and cover letter have impressed a potential employer and you’re now counting days before you are called to make a lasting impression and get hired. Now is the time to prepare for the interview and prove to the HR manager that you really are the right candidate for the post. Job interviews are like a sales deal and you are the product. Here are the top five interview tips that will get you closer to your goal of getting that dream job: Research and Prepare:  What is the...

23 May 2015

POSTED BY David Jackson IN General | May 23rd, 2015

How To: Build Your Brand with Effective Consumer Public Relations

It is understandable for brands to slash their marketing expenses during difficult times when credit market is tight and consumer expenditure at an all time low. Thankfully, with reviving markets and thriving competition, the need to gain consumer confidence is on the rise too. This indeed is a time for businesses to get up on their feet, tell their story and nurture lasting consumer public relations.   Public Relations or PR is an important (but often overpassed!) element of the marketing...

16 May 2015

POSTED BY David Jackson IN General | May 16th, 2015

Top Five IT Job Profiles in Australia

Despite a persistent global economic stagnancy and an all-time low job market, IT is perhaps the only sector that has braved the dot com bust, cost-cutting, outsourcing and restructuring, has remained a safe and good career choice for those looking for decent pay, better job security and steady professional development.   Here are top five IT positions, most sought-after in Australian job market: 1. Chief Information Officer (CIO) – Annual Salary: $350, 000 A CIO, also known as the IT...

08 May 2015

POSTED BY David Jackson IN General | May 8th, 2015

How To: Ensure Social Media Success by Leveraging Google Analytics

If you wish to measure the real-time efficacy of your social media marketing campaign in bringing more traffic to your business website and making your brand more popular, all you need to do is leverage Google Analytics.   Besides increasing your fan following and social shares on popular networking sites, a robust social media marketing campaign can actually help to improve your bottom line and help you earn money from your online presence. Google Analytics comes very handy in converting...

27 Apr 2015

POSTED BY David Jackson IN General | Apr 27th, 2015

How To: Develop an Impressive Interactive Marketing Strategy

With Facebook, Twitter, Instagram and Pinterest becoming an integral part of our daily lives, it is important more than ever for businesses to choose the right platforms to interact with their target audiences and create maximum impact in the digital marketplace. This is where the need for an impressive and effectual interactive marketing strategy is felt. What is Interactive Marketing? Interactive marketing is an evolving digital marketing trend. It is also known as ‘trigger based...

20 Apr 2015

POSTED BY David Jackson IN General | Apr 20th, 2015

How To: Build Your Brand with Effective Consumer Public Relations

It is understandable for brands to slash their marketing expenses during difficult times when credit market is tight and consumer expenditure at an all time low. Thankfully, with reviving markets and thriving competition, the need to gain consumer confidence is on the rise too. This indeed is a time for businesses to get up on their feet, tell their story and nurture lasting consumer public relations.   Public Relations or PR is an important (but often overpassed!) element of the marketing...

28 Feb 2015

POSTED BY David Jackson IN General | Feb 28th, 2015

How to Keep Up With New Online Marketing Trends in 2015

Whether you run a business on the digital platform or in a brick and mortar shop, digital marketing must be a part of your game plan for success. As we move deeper into 2015, there are a few emerging online marketing trends that you need to be follow and implement this year in order to stay ahead of the curve and close your annual PNL statement with a thick profit margin. Here’s a quick sneak-peek at them. Image and Video-based Content Marketing: Content might be king but its scope expands...

23 Feb 2015

POSTED BY David Jackson IN General | Feb 23rd, 2015

Honest feedback the best policy

A few years ago S2M Digital Recruitment managing director David Jackson noticed that “the wheels were spinning but it seemed what management was planning wasn’t happening” in the specialist recruitment business he had helped start in December...

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