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05 Jun 2015

POSTED BY David Jackson IN IT & Technology | Jun 5th, 2015

How to: Manage Your Company’s Social Media Image Effectively

Establishing a strong social media presence and maintaining a good image on numerous virtual platforms is an ordeal. But with the right strategies and activities, you can not only bag all the ‘likes’, ‘shares’, ‘follows’ and ‘retweets’ but can communicate your business message effectively and carve out a great online reputation for your brand on popular social media sites such as Facebook, Twitter, Google, Google+, MySpace, Pinterest and LinkedIn. Here are a few tips for...

23 May 2015

POSTED BY David Jackson IN IT & Technology | May 23rd, 2015

How To: Build Your Brand with Effective Consumer Public Relations

It is understandable for brands to slash their marketing expenses during difficult times when credit market is tight and consumer expenditure at an all time low. Thankfully, with reviving markets and thriving competition, the need to gain consumer confidence is on the rise too. This indeed is a time for businesses to get up on their feet, tell their story and nurture lasting consumer public relations.   Public Relations or PR is an important (but often overpassed!) element of the marketing...

12 May 2015

POSTED BY David Jackson IN IT & Technology | May 12th, 2015

How To: Improve Sales with Effective Database Marketing

It is truly baffling to see most businesses sitting on a gold mine of information about their target customers but seldom using that information to acquire new leads, develop prospects, achieve sales or acquire referrals. Database marketing helps to bring such key information out of the ‘repository’ and leverage it to generate new business and improve sales.   Database marketing is often regarded as a synonym for dealing with truck loads of contact names, addresses, email IDs and phone...

08 May 2015

POSTED BY David Jackson IN IT & Technology | May 8th, 2015

How To: Ensure Social Media Success by Leveraging Google Analytics

If you wish to measure the real-time efficacy of your social media marketing campaign in bringing more traffic to your business website and making your brand more popular, all you need to do is leverage Google Analytics.   Besides increasing your fan following and social shares on popular networking sites, a robust social media marketing campaign can actually help to improve your bottom line and help you earn money from your online presence. Google Analytics comes very handy in converting...

27 Apr 2015

POSTED BY David Jackson IN IT & Technology | Apr 27th, 2015

How To: Develop an Impressive Interactive Marketing Strategy

With Facebook, Twitter, Instagram and Pinterest becoming an integral part of our daily lives, it is important more than ever for businesses to choose the right platforms to interact with their target audiences and create maximum impact in the digital marketplace. This is where the need for an impressive and effectual interactive marketing strategy is felt. What is Interactive Marketing? Interactive marketing is an evolving digital marketing trend. It is also known as ‘trigger based...

20 Apr 2015

POSTED BY David Jackson IN IT & Technology | Apr 20th, 2015

How To: Build Your Brand with Effective Consumer Public Relations

It is understandable for brands to slash their marketing expenses during difficult times when credit market is tight and consumer expenditure at an all time low. Thankfully, with reviving markets and thriving competition, the need to gain consumer confidence is on the rise too. This indeed is a time for businesses to get up on their feet, tell their story and nurture lasting consumer public relations.   Public Relations or PR is an important (but often overpassed!) element of the marketing...

09 Feb 2015

POSTED BY David Jackson IN IT & Technology | Feb 9th, 2015

Good Design Awards, 2015 Call for Entries

Hit this link Digital Design Call for Entries  twice for PDF information around the various Digital categories and how to apply…. One of the longest standing and most prestigious design awards in the world, promoting excellence in design and innovation since 1958.Managed by Good Design Australia, Australia’s Good Design Awards proudly promotes the very best in design, innovation and creativity at a national and international level. From a credible, trusted independent platform,...

30 Apr 2014

POSTED BY David Jackson IN IT & Technology | Apr 30th, 2014

Secret Mobile Application for Android

Secret, is an iOS mobile application meant for sharing one’s personal thoughts such as confessions, rumors and other such conversations anonymously with friends and public. The new mobile application was launched around a year back in the United States and has been a sensation since then. The app has caused a sensation among the younger generation with the age bracket of above 25 years. The mobile app has raised $10 million funding recently. With the new investment, the co-owners of the app,...

17 Apr 2014

POSTED BY James Cooper IN IT & Technology | Apr 17th, 2014

Adobe Reader detected with vulnerability

Adobe Reader has been detected a threat that can cause harm to its Android based users. The threat has vulnerability especially for the Android, which gives capability to attackers to execute arbitrary code on the operating system.   The threat was being watched by a Dutch information security firm Securify with its security researcher Yorick Koster. The firm submitted a detailed report on the bug to the Full Disclosure mailing list for the threat which has been detected with Android...

15 Apr 2014

POSTED BY Yezen Nwiran IN IT & Technology | Apr 15th, 2014

Australia gets its first Bitcoin in Sydney

Australia got its first Bitcoin in Sydney inside Westfield located on Pitt St. in Sydney on Tuesday. Bitcoin installations have been highly criticised by the National Australia Bank (NAB), which considers the technology as highly unsafe. The bank has even threatened to close the accounts of the businesses, which will be a part of this trading system.   However, Mr. Chris Gruzowski, co-owner of ABA Technologies which are the manufacturer of these Bitcoin ATMs has a different view on it....

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