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26 Nov 2015

POSTED BY David Jackson IN PR & Online Retail | Nov 26th, 2015

Has Uber lost its cool?

When Uber first started, I was very impressed with its clean cars, fast bookings, snappy use of mobile technology, paperless payments and friendly drivers. It was a very welcome change from the highly uncomfortable experience when jumping into so many smelly, ageing taxis throughout Australian capital cities.     My love affair with Uber has now cooled after a short trip across town in Sydney last week…             The Uber driver could not find me as...

03 Sep 2015

POSTED BY David Jackson IN PR & Online Retail | Sep 3rd, 2015

How to Use Social Media for Recruitment

A good recruiter knows where the most talented and qualified professionals hang out, network and communicate with each other. With over 500 million combined users, LinkedIn, Facebook and Twitter have introduced the concept of ‘social recruiting’, helping head hunters around the world engage with top talent using these social media platforms and close critical job openings with effectiveness and relevant ease. Do you wish to understand how to use social media for recruitment? Here are a few...

28 Jun 2015

POSTED BY Yezen Nwiran IN PR & Online Retail | Jun 28th, 2015

Xero and ASB collaborate to bring business payment cloud solution

Xero and ASB have recently launched a cloud based business-to-business payment banking model that will allow small business owners to raise invoices and approve them online. This will immensely enhance the online customer experience, as business owners will be able to arrange payments in Xero and drive them through ASB’s FastNet business platform. With the use of the cloud-accounting technology, businesses can save valuable time to give their customers rather than downloading these statements...

28 Jun 2015

POSTED BY David Jackson IN PR & Online Retail | Jun 28th, 2015

Put Your Website’s Best Foot Forward with These SEO Best Practices

Before we begin, let’s make one thing very clear: This guide on SEO best practices will not make your website automatically fetch first ranking on Google search queries. What we do guarantee, however, is that following the practices outlined below would certainly help search engines (Google, Yahoo!, Bing, MSN, etc.) to crawl, index and understand your website content better and improve your website’s interactions with both target users and these search engines.   Search engine...

10 Jun 2015

POSTED BY David Jackson IN PR & Online Retail | Jun 10th, 2015

How to: Keep Up With New Online Marketing Trends in 2015

Whether you run a business on the digital platform or in a brick and mortar shop, digital marketing must be a part of your game plan for success. As we move deeper into 2015, there are a few emerging online marketing trends that you need to be follow and implement this year in order to stay ahead of the curve and close your annual PNL statement with a thick profit margin. Here’s a quick sneak-peek at them. Image and Video-based Content Marketing: Content might be king but its scope expands...

05 Jun 2015

POSTED BY David Jackson IN PR & Online Retail | Jun 5th, 2015

How to: Manage Your Company’s Social Media Image Effectively

Establishing a strong social media presence and maintaining a good image on numerous virtual platforms is an ordeal. But with the right strategies and activities, you can not only bag all the ‘likes’, ‘shares’, ‘follows’ and ‘retweets’ but can communicate your business message effectively and carve out a great online reputation for your brand on popular social media sites such as Facebook, Twitter, Google, Google+, MySpace, Pinterest and LinkedIn. Here are a few tips for...

23 May 2015

POSTED BY David Jackson IN PR & Online Retail | May 23rd, 2015

How To: Build Your Brand with Effective Consumer Public Relations

It is understandable for brands to slash their marketing expenses during difficult times when credit market is tight and consumer expenditure at an all time low. Thankfully, with reviving markets and thriving competition, the need to gain consumer confidence is on the rise too. This indeed is a time for businesses to get up on their feet, tell their story and nurture lasting consumer public relations.   Public Relations or PR is an important (but often overpassed!) element of the marketing...

27 Apr 2015

POSTED BY David Jackson IN PR & Online Retail | Apr 27th, 2015

How To: Develop an Impressive Interactive Marketing Strategy

With Facebook, Twitter, Instagram and Pinterest becoming an integral part of our daily lives, it is important more than ever for businesses to choose the right platforms to interact with their target audiences and create maximum impact in the digital marketplace. This is where the need for an impressive and effectual interactive marketing strategy is felt. What is Interactive Marketing? Interactive marketing is an evolving digital marketing trend. It is also known as ‘trigger based...

30 Apr 2014

POSTED BY David Jackson IN PR & Online Retail | Apr 30th, 2014

Secret Mobile Application for Android

Secret, is an iOS mobile application meant for sharing one’s personal thoughts such as confessions, rumors and other such conversations anonymously with friends and public. The new mobile application was launched around a year back in the United States and has been a sensation since then. The app has caused a sensation among the younger generation with the age bracket of above 25 years. The mobile app has raised $10 million funding recently. With the new investment, the co-owners of the app,...

26 Apr 2014

POSTED BY David Jackson IN PR & Online Retail | Apr 26th, 2014

Samsung files trademark for words

Samsung seems to be on a spree for registering various words and names these days. The company has filed for various trademarks in the last month itself. The company which has been in mobile and various other technology products is looking at expanding its horizon to various dimensions. Samsung has filed for six trademarks which includes one logo and five words. One of the trademarks which have been filed by Samsung is “Plot”. The word has been filed with reference to hardware and software...

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