S2M Banner Twitter Linked In S2M Blog FacebookS2M Home Talent Clients TestimonialsIn Touch Contact Us

03 Sep 2015

POSTED BY David Jackson IN Public Relations News | Sep 3rd, 2015

How to Use Social Media for Recruitment

A good recruiter knows where the most talented and qualified professionals hang out, network and communicate with each other. With over 500 million combined users, LinkedIn, Facebook and Twitter have introduced the concept of ‘social recruiting’, helping head hunters around the world engage with top talent using these social media platforms and close critical job openings with effectiveness and relevant ease. Do you wish to understand how to use social media for recruitment? Here are a few...

28 Jun 2015

POSTED BY David Jackson IN Public Relations News | Jun 28th, 2015

Put Your Website’s Best Foot Forward with These SEO Best Practices

Before we begin, let’s make one thing very clear: This guide on SEO best practices will not make your website automatically fetch first ranking on Google search queries. What we do guarantee, however, is that following the practices outlined below would certainly help search engines (Google, Yahoo!, Bing, MSN, etc.) to crawl, index and understand your website content better and improve your website’s interactions with both target users and these search engines.   Search engine...

10 Jun 2015

POSTED BY David Jackson IN Public Relations News | Jun 10th, 2015

How to: Keep Up With New Online Marketing Trends in 2015

Whether you run a business on the digital platform or in a brick and mortar shop, digital marketing must be a part of your game plan for success. As we move deeper into 2015, there are a few emerging online marketing trends that you need to be follow and implement this year in order to stay ahead of the curve and close your annual PNL statement with a thick profit margin. Here’s a quick sneak-peek at them. Image and Video-based Content Marketing: Content might be king but its scope expands...

05 Jun 2015

POSTED BY David Jackson IN Public Relations News | Jun 5th, 2015

How to: Manage Your Company’s Social Media Image Effectively

Establishing a strong social media presence and maintaining a good image on numerous virtual platforms is an ordeal. But with the right strategies and activities, you can not only bag all the ‘likes’, ‘shares’, ‘follows’ and ‘retweets’ but can communicate your business message effectively and carve out a great online reputation for your brand on popular social media sites such as Facebook, Twitter, Google, Google+, MySpace, Pinterest and LinkedIn. Here are a few tips for...

27 Apr 2015

POSTED BY David Jackson IN Public Relations News | Apr 27th, 2015

How To: Develop an Impressive Interactive Marketing Strategy

With Facebook, Twitter, Instagram and Pinterest becoming an integral part of our daily lives, it is important more than ever for businesses to choose the right platforms to interact with their target audiences and create maximum impact in the digital marketplace. This is where the need for an impressive and effectual interactive marketing strategy is felt. What is Interactive Marketing? Interactive marketing is an evolving digital marketing trend. It is also known as ‘trigger based...

31 Jul 2013

POSTED BY Lisa-Marie Smith IN Public Relations News | Jul 31st, 2013

Essential Tips for Public Relations Firms

By David Jackson.   The public relations firms or PR agencies are helpful to your business for promoting your products and services among a large number of prospective customers. Your chosen PR firm has direct connections with the media thus helping a lot in promoting your company’s brand name.   To deliver the promotion and branding services effectively, there are certain points that must be considered by a PR firm. For offering better services, the firm has to plan all the activities...

15 May 2013

POSTED BY Lisa-Marie Smith IN Public Relations News | May 15th, 2013

The Great Gatsby – An Excellent Lesson in Public Relations

By David Jackson.     F. Scott Fitzgerald’s literary gem ‘The Great Gatsby’ is not only an inspiration for motion pictures, theatre, radio and television shows, but the subtle satire on the affluent class living the fluke American Dream is also a good lesson for PR pros. Here are some excellent public relations lessons that could be learnt from the 1925 novel –   There is more to parties than just fun– The novel’s main protagonist Jay Gatsby was famous for throwing parties....

27 Feb 2013

POSTED BY Lisa-Marie Smith IN Public Relations News | Feb 27th, 2013

How to Create a Successful Public Relations Campaign

By David Jackson.     Is there a specific way in which PR executives think? Why is it so that some media relations pros are prolific than others? Are there actually professional stereotypes that distinguish PR people from others? Creating a successful PR campaign is the life and blood of every business, whether young or established and therefore great emphasis should be given while drafting and incubating a PR campaign. Here are some ideas for creating a successful public relations campaign...

23 Jan 2013

POSTED BY Lisa-Marie Smith IN Public Relations News | Jan 23rd, 2013

Common Misconceptions about Public Relations

By David Jackson. Interactions with celebrities, champagne showers and star-studded parties are some of the images that come to mind when someone talks about public relations. However, there is more to PR than all the glamour and glitter as portrayed by the media. Here are some of the most common misconceptions related to PR – Parties, Parties and More Parties – If you think that PR is just about planning for parties and throwing exuberant fetes, then chances are that you are watching too...

19 Dec 2012

POSTED BY Lisa-Marie Smith IN Public Relations News | Dec 19th, 2012

Major Public Relations Trends in 2012

By David Jackson.    Maintaining good public relations has always remained an integral part of a business. From traditional press conferences and events to being active on social media, PR has come a long way in 2012. Here is the list of the major public relations trends that were in news in 2012. Social Journalism – Social media has given a platform to the customers to come forward and voice their opinion freely. The growing popularity of social networks such as Facebook, Twitter,...

« Previous Entries