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12 Dec 2012

POSTED BY Lisa-Marie Smith IN Public Relations News | Dec 12th, 2012

How to Avoid Bad Public Relations

By David Jackson.   Maintaining good public relations with the public and the business stakeholders has outstanding effects on a business. However, businesses a lot of time presume that any publicity, whether good or bad is good for the business. Bad publicity can have devastating effects on a business as it can destroy the brand image that you have created over all these years. One thing that a marketer should keep in mind is that public relations is not just what customers say about your...

25 Oct 2012

POSTED BY Lisa-Marie Smith IN Public Relations News | Oct 25th, 2012

Public Relations Myths

By David Jackson. Maintaining good public relations with the public is very essential from the point of view of a business. This is something that everyone knows. However there are some myths that are associated with public relations. Let us take a look at them. PR is all about press conferences and press releases – Press release and press conference are two terms that are synonymously used in place of public relations. Public relations is not just about writing press releases or throwing...

17 Oct 2012

POSTED BY Lisa-Marie Smith IN Public Relations News | Oct 17th, 2012

Public Relations and its Importance

By David Jackson.  A business is a part of the community. All its activities, products and services are meant for the public. It is therefore highly critical for a business to maintain good public relations with the public it deals with. In simple words, public relations means putting your best foot forward. It is about putting forward and sustaining a positive image of a business, organisation or a person in order to create a positive image in order for being profitable. Any negative...

09 Oct 2012

POSTED BY Lisa-Marie Smith IN Public Relations News | Oct 9th, 2012

The Difference between Public Relations and Marketing

By David Jackson.    People generally take marketing and public relations as a single business function. Most often the terms marketing and public relations are used interchangeably. However marketing in its most basic sense means all those activities that are collectively undertaken to increase the sales. Public relations on the other hand deals with managing the information flow between the people and the company and maintaining favourable relations between the two. Here are the basic...

03 Oct 2012

POSTED BY Lisa-Marie Smith IN Public Relations News | Oct 3rd, 2012

The Role of Public Relations for a Business

The Role of Public Relations for a Business 03 October 2012 Back to News...

26 Sep 2012

POSTED BY Lisa-Marie Smith IN Public Relations News | Sep 26th, 2012

Choosing the Right Public Relations Firm

By David Jackson.  Choosing the right public relations firm is very significant for an organisation. The main role of a public relations firm is to promote an accurate and exceptionally good image of the company that can influence public perception in a positive manner. The first step in choosing the right public relations firm for your company is to determine what your public relations objectives are. When you are sure about your public relations objectives, it not only helps you in...

19 Sep 2012

POSTED BY Lisa-Marie Smith IN Public Relations News | Sep 19th, 2012

Effective Public Relations Tools

Effective Public Relations Tools 19 September 2012 By David Jackson. Public relations is a way that brings an organisation close to its public. It is a means through which businesses communicate with various groups such as customers, media, employees, clients, stakeholders and any other party that is related to the business. It is a way of sharing information and involving the related parties in the company policies and other important related topics. To maintain proper public relations there...

11 Sep 2012

POSTED BY Lisa-Marie Smith IN Public Relations News | Sep 11th, 2012

Public Relations as an Important Part of Your Marketing Mix for Small Businesses

By David Jackson. A small business is more susceptible to failures. For small businesses maintaining good public relations becomes more important since it can not afford to go for lavish celebrity endorsements and other such marketing strategies. However despite the fact it is very significant for the growth and survival of a small business, most small businesses shy away from investing in public relations. Building a strong brand identity will lead to establishing higher credibility for your...

29 Aug 2012

POSTED BY Lisa-Marie Smith IN Public Relations News | Aug 29th, 2012

The Importance of Public Relations

By David Jackson. It is a world known fact that relations are one of the most important aspects of our lives. This is not only true for political parties or someone vying to get the better of his competition in an election. The same principle is also the focal point around which a business revolves. A business is done for the people and maintaining good public relations with the people is therefore very necessary from a business’s point of view. Maintaining good public relations is like...

22 Aug 2012

POSTED BY Lisa-Marie Smith IN Public Relations News | Aug 22nd, 2012

The Importance of Public Relations for Your Business

By David Jackson. Maintaining good public relations is a very sensitive issue for a business as a business has to deal with a lot of people. Just like movie stars, sports person, politicians and other celebrities, a business has to maintain good public relations in order to be profitable. Customers want to get associated with a business that is reliable and has something to contribute to the betterment of the society. A business is virtually dependent on its customers. Whether it is getting...

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