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25 Nov 2015

POSTED BY David Jackson IN Social Media & Marketing | Nov 25th, 2015

How to: Leverage Media Monitoring For a Robust Content Strategy

What should we focus on first – content strategy or media monitoring? This question takes us just as far as the ‘chicken or egg’ dilemma. While some argue that the right content can help a business to create a buzz among its target user groups, others advocate that the buzz is of no use if the business does not know what its target users want! Faced with such conflict of interests, the business unfortunately loses out on the immense potential for gaining capital advantage.   What’s...

12 Oct 2015

POSTED BY David Jackson IN Social Media & Marketing | Oct 12th, 2015

Why Australia is the Best Place to Live and Work in the World

According to the Organisation of Economic Cooperation and Development (OECD), a Paris based think-tank, Australia is the best place to live and work in the world, third time running! The organisation took statistics related to health, housing, employment, income, safety, work-life balance, education, environment, civic engagement and overall life satisfaction into account to announce Australia as the world’s ‘happiest industrialised nation’.   Economy Australia’s per capita GDP in...

03 Sep 2015

POSTED BY David Jackson IN Social Media & Marketing | Sep 3rd, 2015

How to Use Social Media for Recruitment

A good recruiter knows where the most talented and qualified professionals hang out, network and communicate with each other. With over 500 million combined users, LinkedIn, Facebook and Twitter have introduced the concept of ‘social recruiting’, helping head hunters around the world engage with top talent using these social media platforms and close critical job openings with effectiveness and relevant ease. Do you wish to understand how to use social media for recruitment? Here are a few...

28 Jun 2015

POSTED BY David Jackson IN Social Media & Marketing | Jun 28th, 2015

How to: Improve Your Website’s Search Ranking with White Hat SEO

White Hat SEO is a combination of strategies implemented to improve your website’s search performance on search engine page results (SERPs), in complete accordance with ethical digital practices and the search engines’ individual terms, conditions and policies. As opposed to black hat SEO, white hat SEO tactics focus on human audiences rather than search engines and help to maintain the integrity of your website. These tactics are often defined and bound by the world’s most commonly used...

28 Jun 2015

POSTED BY David Jackson IN Social Media & Marketing | Jun 28th, 2015

Put Your Website’s Best Foot Forward with These SEO Best Practices

Before we begin, let’s make one thing very clear: This guide on SEO best practices will not make your website automatically fetch first ranking on Google search queries. What we do guarantee, however, is that following the practices outlined below would certainly help search engines (Google, Yahoo!, Bing, MSN, etc.) to crawl, index and understand your website content better and improve your website’s interactions with both target users and these search engines.   Search engine...

15 Jun 2015

POSTED BY David Jackson IN Social Media & Marketing | Jun 15th, 2015

How To Ace That Interview: Top 5 Interview Tips For Job Seekers

So your resume and cover letter have impressed a potential employer and you’re now counting days before you are called to make a lasting impression and get hired. Now is the time to prepare for the interview and prove to the HR manager that you really are the right candidate for the post. Job interviews are like a sales deal and you are the product. Here are the top five interview tips that will get you closer to your goal of getting that dream job: Research and Prepare:  What is the...

10 Jun 2015

POSTED BY David Jackson IN Social Media & Marketing | Jun 10th, 2015

How to: Keep Up With New Online Marketing Trends in 2015

Whether you run a business on the digital platform or in a brick and mortar shop, digital marketing must be a part of your game plan for success. As we move deeper into 2015, there are a few emerging online marketing trends that you need to be follow and implement this year in order to stay ahead of the curve and close your annual PNL statement with a thick profit margin. Here’s a quick sneak-peek at them. Image and Video-based Content Marketing: Content might be king but its scope expands...

12 May 2015

POSTED BY David Jackson IN Social Media & Marketing | May 12th, 2015

How To: Improve Sales with Effective Database Marketing

It is truly baffling to see most businesses sitting on a gold mine of information about their target customers but seldom using that information to acquire new leads, develop prospects, achieve sales or acquire referrals. Database marketing helps to bring such key information out of the ‘repository’ and leverage it to generate new business and improve sales.   Database marketing is often regarded as a synonym for dealing with truck loads of contact names, addresses, email IDs and phone...

08 May 2015

POSTED BY David Jackson IN Social Media & Marketing | May 8th, 2015

How To: Ensure Social Media Success by Leveraging Google Analytics

If you wish to measure the real-time efficacy of your social media marketing campaign in bringing more traffic to your business website and making your brand more popular, all you need to do is leverage Google Analytics.   Besides increasing your fan following and social shares on popular networking sites, a robust social media marketing campaign can actually help to improve your bottom line and help you earn money from your online presence. Google Analytics comes very handy in converting...

27 Apr 2015

POSTED BY David Jackson IN Social Media & Marketing | Apr 27th, 2015

How To: Develop an Impressive Interactive Marketing Strategy

With Facebook, Twitter, Instagram and Pinterest becoming an integral part of our daily lives, it is important more than ever for businesses to choose the right platforms to interact with their target audiences and create maximum impact in the digital marketplace. This is where the need for an impressive and effectual interactive marketing strategy is felt. What is Interactive Marketing? Interactive marketing is an evolving digital marketing trend. It is also known as ‘trigger based...

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