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20 Apr 2015

POSTED BY David Jackson IN Social Media & Marketing | Apr 20th, 2015

How To: Build Your Brand with Effective Consumer Public Relations

It is understandable for brands to slash their marketing expenses during difficult times when credit market is tight and consumer expenditure at an all time low. Thankfully, with reviving markets and thriving competition, the need to gain consumer confidence is on the rise too. This indeed is a time for businesses to get up on their feet, tell their story and nurture lasting consumer public relations.   Public Relations or PR is an important (but often overpassed!) element of the marketing...

13 Apr 2015

POSTED BY David Jackson IN Social Media & Marketing | Apr 13th, 2015

How To: Develop an Impressive Interactive Marketing Strategy

By David Jackson With Facebook, Twitter, Instagram and Pinterest becoming an integral part of our daily lives, it is important more than ever for businesses to choose the right platforms to interact with their target audiences and create maximum impact in the digital marketplace. This is where the need for an impressive and effectual interactive marketing strategy is felt. What is Interactive Marketing? Interactive marketing is an evolving digital marketing trend. It is also known as ‘trigger...

16 Feb 2015

POSTED BY David Jackson IN Social Media & Marketing | Feb 16th, 2015

How to Effectively Brand Yourself Online

Gone are the days when a firm handshake, a tailored business suit and impressive professional credentials were enough to create a perfect first impression. Today, your potential business partners are more likely to ‘Google you’ in order to decide whether or not to do business with you! Add to that the fact that there might be thousands of people around the world with the same name as yours and it seems even more difficult to be ‘the one’ that your clients are investigating online about....

30 Apr 2014

POSTED BY David Jackson IN Social Media & Marketing | Apr 30th, 2014

Secret Mobile Application for Android

Secret, is an iOS mobile application meant for sharing one’s personal thoughts such as confessions, rumors and other such conversations anonymously with friends and public. The new mobile application was launched around a year back in the United States and has been a sensation since then. The app has caused a sensation among the younger generation with the age bracket of above 25 years. The mobile app has raised $10 million funding recently. With the new investment, the co-owners of the app,...

21 Apr 2014

POSTED BY Rebecca Herbert IN Social Media & Marketing | Apr 21st, 2014

Facebook soars high as per Adobe report

Adobe has released its first quarter Social Intelligence Report for this year and Facebook seems to have grabbed the trophy. According to the report, Facebook’s advertising revenue seems be on the uphill slide. Facebook’s business for video ad posts and its replays rose by 134 percent from 2013’s QoQ and 734 percent YoY. Interestingly around ¼ of the video are being played on Fridays. Another interesting trend that is rising on Facebook is the increase in user engagement for video posts....

18 Apr 2014

POSTED BY Samantha Watts IN Social Media & Marketing | Apr 18th, 2014

Campaign monitor receives US $250 million from Insight Venture Partners

Campaign Monitor, a Sydney-based company, known for creating e-mail marketing pitches and design solutions, has announced that Insight Venture Partners has infused US$250 million in the organisation. Insight Venture Partners is a tech-investor private equity and venture-capital organisation. The company was founded in 1995 with more than 90 investments worth $7.6 billion worldwide.   Campaign Monitor was founded in 2004 by Dave Greiner and Ben Richardson who grew up across the street in...

05 Apr 2014

POSTED BY Mark Truskett IN Social Media & Marketing | Apr 5th, 2014

Google launches Android TV

Google, the search engine giant is planning to launch another set-top box named “Android TV”. According to the blog, The Verge, Google is preparing to launch “Android TV” in the near future. The effort comes after the launch of a set-top box TV in 2010, which did not do fairly for itself. The TV set was not successful owing to its complexities of user interface such as sluggish and complicated operation. The new “Android TV” seems will be very much like Apple TV, Amazon Fire TV and...

02 Apr 2014

POSTED BY David Jackson IN Social Media & Marketing | Apr 2nd, 2014

ReachLocal Inc. Acquires 1000 Clients in First Six Months

ReachLocal, Inc., a start up company providing its customers with local online marketing solutions in The United States and Canada since 2013, has announced that its 1,000 clients are now live on ReachEdge marketing automation platform in the first six months itself. The company will be launching its services in the UK and Australia in 2014, with its new marketing software-as-a-service (SaaS) suite of products. The company helps in building responsive website design for optimising device user...

26 Mar 2014

POSTED BY Emily Ritchie IN Social Media & Marketing | Mar 26th, 2014

Rules for creating your online Facebook profile

After Google, Facebook is the second most visited page on the internet. Therefore, it is important for a business, to create a Facebook business page to attract maximum customer attention. Here are some guidelines that you need to follow to create a Facebook Page for your business –   Creating a Facebook page: Create a Facebook account and then choose which type of page you want to create for your business. Opt for ‘Local Business’ or a ‘Company, institution or local...

14 Mar 2014

POSTED BY Rebecca Herbert IN Social Media & Marketing | Mar 14th, 2014

It’s not a cat business anymore

Grumpy cats, keyboard cats, furry cats, Madame George and other felines mean real business these days. These cats have caught the attention of social media lovers with an Internet Cat video Festival of their own held around various cities across the globe. The cat sensation was started by Scott Stulen, custodian of the Internet Cat Video Festival. Scott Stulen created the famous Henri le Chat Noir – a video series depicting a moody cat ‘Henri’. The video was in black and white and...

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