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17 Dec 2009

POSTED BY DJackson IN General | Dec 17th, 2009 | 7 responses

CBS to sell online ads in-house

CBS to sell online ads in-house

17 December 2009

CBS Interactive has created its own premium in-house ad network, discontinuing the use of third-party ad networks for display advertising across all of its websites worldwide.

The CBS Interactive Premium Ad Network is powered by CBS Interactive’s ad-serving platform MADISON. Benefits of the MADISON platform include advanced demographic, behavioral and retargeting solutions; the flexibility to connect with third-party ad serving, targeting and rich media solutions across the digital marketing landscape; and marketing solutions that leverage CBS Interactive’s relationship and knowledge of its users and their interests. As a top 10 Internet property worldwide, CBS Interactive reaches more than 200 million people each month. CBS Interactive’s leading brands include CNET, GameSpot, CBSSports.com, CBS.com, TV.com, CBSNews.com, TheInsider.com, CHOW, CBS MoneyWatch, BNET and ZDNet. CBS Interactive’s Premium Ad Network also extends to its international properties, including CNET, GameSpot and ZDNet in the U.K., Australia, France and China, among others.

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