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23 Jan 2013

POSTED BY Lisa-Marie Smith IN General, Public Relations News | Jan 23rd, 2013 | 390 responses

Common Misconceptions about Public Relations

By David Jackson.

Interactions with celebrities, champagne showers and star-studded parties are some of the images that come to mind when someone talks about public relations. However, there is more to PR than all the glamour and glitter as portrayed by the media. Here are some of the most common misconceptions related to PR –

Parties, Parties and More Parties – If you think that PR is just about planning for parties and throwing exuberant fetes, then chances are that you are watching too much ‘Sex and the City’. There is more to PR than parties as it requires a lot of planning and strategising to enable the clients meet their stakeholders and general public in order to fill in the gaps in the communication.

Extroverts are More Suitable to Work as PR Executives – Public relations is more concerned with coming up with new ideas, which is a completely different set and being a ‘people’s person’ has nothing to do with that. Being an extrovert does not make anyone a good communicator. A good communicator needs to possess empathy, strategic thinking, relationship building and problem solving attributes.

PR Executives Need to be better at Mincing Words – There is a difference between PR and journalism. PR is more concerned with presenting an image of their client keeping in view the long-term impacts. Having a short-term perspective can not only have devastating effects on the client, but also on the PR agency as well.

Travelling and PR are Synonymous of Each Other – No doubt PR offers opportunities to travel, however PR executives are not always on the run. A majority of the PR officials work tirelessly sitting on their desks and being glued to their computer screens.

Being a PR executive is one of the most hardworking and ethical jobs on earth. Parties, affluent lunches, sipping on expensive wines and travelling to various locations are just a part of the job and not the job itself.

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