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31 May 2012

POSTED BY DJackson IN General | May 31st, 2012 | 7 responses

Daily Tele revamps website

News Limited has revamped the websites for The Daily Telegraph and The Sunday Telegraph, merging the two as an integrated offering.

The site, which goes live today (March 17), has undergone a significant redesign with a new homepage, navigation, real time story counter in its first stage. The relaunch is supported by marketing activities including online, out-of-home and social media activities.

The site will offer customisable advertising options as part of the changes, including page takeovers, wraps and branded pages which was not available on the old site. NRL coverage on the website has been expanded to include a “live” game day section, with the visualisation of statistics on a virtual pitch.

Nationwide News’ digital director Michelle d’Almeida said: “By launching a new website for The Daily Telegraph and The Sunday Telegraph we are able to offer our loyal readers even more of their favourite content in a clearer and easier to consume format.

Read the full story here: http://www.adnews.com.au/news/daily-tele-revamps-website

Key concepts: Australia, website, jobs, rebrand, revamp, social media, intergration, digital, advertising

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