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27 Apr 2015

How To: Develop an Impressive Interactive Marketing Strategy

With Facebook, Twitter, Instagram and Pinterest becoming an integral part of our daily lives, it is important more than ever for businesses to choose the right platforms to interact with their target audiences and create maximum impact in the digital marketplace. This is where the need for an impressive and effectual interactive marketing strategy is felt.

What is Interactive Marketing?

Interactive marketing is an evolving digital marketing trend. It is also known as ‘trigger based marketing’ or ‘event based marketing’. It involves one-on-one communication with target customers and transforms old transaction-based direct marketing efforts into a conversation. By understanding customer choices, needs and preferences (triggers), businesses can revise their offerings and provide more ‘relevant’ products.

Developing an Interactive Marketing Strategy

Here are a few tips that will help you devise a robust interactive marketing strategy:

Identify your target users: Who are your target audiences? Which social media platforms do they use? What kind of content they like and share with their friends and followers? All these questions will help you understand your target users and their online habits better and garner their attention by presenting the right type of branded content – at the right place and the right time.

Identify triggers: From conducting online polls to analysing data and from understanding customer feedback to brainstorming with internal teams – triggers that affect customer behaviour and buying decisions can be obtained from multiple sources. Since most of these triggers are direct feedbacks from customers, implementing them would definitely fortify your interactive marketing strategy and enable you to take relevant actions.

Stay informed and up-to-date:  Register on emerging social media websites to figure out what they are all about. Test new features to understand how your target customers will use them. Stay abreast of latest developments and updates on these networks and also do a thorough research of the best practices for all popular social media platforms. The more knowledge you have about these social networks, the better you will be able to leverage them for your business and brand.

Plan your moves: There are scores of social networking platforms on the World Wide Web. You need not be on all of them. Take into consideration your overall brand strategy. Plan and pick out the most relevant social websites that your target customers use. Sign up on those sites and start interacting with your audiences. Planned moves will surely give you more bang for your buck.

Focus on content: Now that you have identified your target users, their triggers and their social hangouts – you need to know what to say to them.  This is where a good content strategy comes to aid. A good content strategy is the heart and soul of n impressive interactive marketing plan. Stay relevant, stay topical. Share content that would encourage your customers to engage in a conversation. Think of interesting topics and messages that your customers would like and share. Most importantly, remember to respond to user comments and queries on your content. This would break the ice between your audiences and your brand, make them feel heard and cared for and open up channels for more proactive customer engagement.

Here’s hoping these tips will help you devise an impactful interactive marketing strategy.

If you wish to outsource the work to experts and are looking for an experienced Social Media Manager to take care of your interactive marketing requirements, simply visit www.s2m.com.au

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