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20 Dec 2013

POSTED BY DJackson IN Online Retail Industry News | Dec 20th, 2013 | 714 responses

V.me Digital Wallet Launched in Australia

By David Jackson.

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Australia is a global leader when it comes to digital media innovation. With the launch of V.me by Visa, Visa’s new digital wallet service, the Australian market has opened a gateway for consumers to shop easily without any hassle this Christmas.

The service has emerged as a secure payment option for users who love to shop with their Visa or MasterCard. The launch has been emphasised during the Christmas season, giving an opportunity for online retailers to market their products, and for customers to shop for their favourite items with ease and efficiency.

Some of Australia’s online retailers have signed up with V.me, including JB Hi-Fi, Flight Centre, Cotton On, Lorna Jane, Escape Travel, City Beach, Skiddoo, OO.com.au, Scoopon, DealsDirect.com.au, Moshtix, CatchOfTheDay and Menulog. These websites have adopted Visa’s new digital wallet service to cater to an Australian and global market that increasingly shop online.

V.me is an easy and safe approach for customers to shop online, simply by entering their username and password. Whether customers are purchasing from their laptop, PC, tablets, or smartphones, V.me removes the hassle of filling in all their details such as billing and account information, shipping details etc.

The launch of V.me follows the launch of MasterCard’s MasterPass, another digital wallet in Australia. According to MasterCard, the Commonwealth Bank of Australia is the leading bank issuing MasterPass to users.

All cards including MasterCard, V.me or American Express are easily available from any financial institution in Australia. Once users have these cards, they can then sign on to V.me with their details and make online payments through these cards.

According to research, since the introduction of V.me and its rapid growth across Australian retailers, nearly 35% of Australian men and 28% of women are planning on doing more online shopping in 2014.

With this latest tech update, the Australian digital market seems to have a bright future. The upcoming year will reveal what impact it will bring on global consumers.

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