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16 Feb 2015

POSTED BY David Jackson IN Social Media & Marketing | Feb 16th, 2015 | no responses

How to Effectively Brand Yourself Online

Gone are the days when a firm handshake, a tailored business suit and impressive professional credentials were enough to create a perfect first impression. Today, your potential business partners are more likely to ‘Google you’ in order to decide whether or not to do business with you! Add to that the fact that there might be thousands of people around the world with the same name as yours and it seems even more difficult to be ‘the one’ that your clients are investigating online about. A slight confusion can truly land your reputation in jeopardy. This is why it is important to brand yourself judiciously on the World Wide Web and improve your search results online.

The following tips will help you brand yourself online with prudence:

  1. Define Your Personal Brand: If your family and friends were asked to describe you, they would probably sum you up in a few adjectives. When you define yourself as a brand, you need to be aware of your personal strengths that will help you stand out in the crowd. Your personal brand is neither an ad tagline nor a digital media campaign. It comprises your characteristics, interests, beliefs, values, skills and talent – all the factors that make you unique. Uncovering these factors will help you create your very own unique selling proposition (USP) and define your brand statement.
  2. Target Your Personal Brand: After you have personalised your brand, you need to identify your target market – people or groups that you want to portray your skills and talents to. You can start by asking yourself some basic questions such as:
  • Who needs to know about me?
  • Who would pay for my services?
  • Why would they choose me over my competitors?

These questions will help you build bespoke branding strategies to position your skill sets and core competencies in a manner that they meet your target group’s requirements.

  1. Communicate Your Brand Effectively: With dozens of online platforms such as Facebook, Twitter, Google+, LinkedIn, YouTube and the like, social media optimization has really flattened the playing field for every average Joe to become popular and reach out to his target audiences. You too can cash in on the opportunity and use the right social media tools to connect with your target user groups at numerous online touch-points and brand yourself at the right platforms. Create impressive social media profiles on relevant sites and optimize them effectively to rank better when people Google you. Most importantly, interact regularly with your target audiences on these online platforms to grow both your business and your brand.
  1. Bury Unwanted Information: It is very important that your target users find nothing but positive information about you when they look you up on Google. Online reputation management is challenging, but if executed properly, can certainly push your personal brand higher up the Google rankings. If your search history pulls up some unflattering content that you do not want your boss, clients, colleagues or customers to see, the only way to bury such negative information is to keep adding positive links (news or blog items about achievements, expert comments, etc. and credible mentions) that will continuously show up in the most recent searches. The more positive links you supply to Google, the further back your negative results will get pushed.
  1. Establish Your Individual Online Presence: Last but not the least, the best way to attract attention online is to create your own basic presence in the form of a website or a blog site. Your full name can be your website’s domain name, and this way you will automatically own the very first result for your name on Google as well as other search engines. Remember, search engines can pick up random information about you from your various social media profiles, including posts that you might not want potential clients or customers to see. Your personal website, on the other hand, will only produce more restricted and refined results that will boost your personal and professional image and help to build your brand.

All these tips on personal brand building will help you differential yourself in a crowd and give your future bosses, colleagues, clients and business partners an idea of what you’re like as a professional and how proficient you are to work with.

Looking to hire a branding expert for your personal online brand management requirements? Visit www.s2m.com.au

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