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08 Aug 2013

POSTED BY DJackson IN General | Aug 8th, 2013 | 276 responses

Hybrid vs. Native Mobile Applications

By David Jackson. 


Facebook and LinkedIn have made a switch from HTML5 hybrid apps to native apps. But what is the buzz all about around hybrid and native mobile apps? Is there a specific way to say which one is better from the other? Let us find out more.


To cut the long story short, it is the difference between an app that is built for a specific platform (Windows, Android or iOS), and an app which needs web compatibility and can run on any device. So what is the big deal? Why did social networking giant Facebook and the professional network shift to native apps? Here are the major reasons –


Speed– One of the biggest reasons for this transition is the speed. Isn’t speed what users desire from an app? Imagine Temple Run taking more than 5 seconds to load. Would that have done well for the developers? Smartphone users want their apps to run fast, even faster than mobile websites. When time is money, speed becomes crucial for ecommerce sites. A speedy view of the product catalogue enhances the probability of more online sales.


Smoother experience– When it comes to animations and movements, native apps have an edge over hybrid apps. They feel and look better in a native app than in a hybrid app, offering a better user experience.


Responsiveness– What would you prefer, interacting with pixels or a physical object whenever you swipe your finger across your smartphone’s screen? Native apps perform instantly, letting you venture into your own private world.


Hybrid apps can have the same advantages. However, it is not only expensive, but also time consuming to recreate the hybrid apps. As technology is evolving everyday, users want more from an app and native apps offer the best solution. Customer interaction and user friendliness can take your marketing efforts to greater heights and that is possible, let us say until the time comes, with native apps. 

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