2009 December | Digital Murmurings - a perspective on the digital space

31 Dec 2009

POSTED BY Latest News List From S2M | Dec 31st, 2009

2010 digital predictions

Just in case you haven't read enough predictions for 2010, here are some more to whet your digital palette. But unlike the others, this features the opinions of some of my tweeps'; top people in the industry that I am lucky enough to follow and collaborate with on Twitter. Twitter seemed to be a sensible and fertile place to start my research, since it was indeed the digital darling of 2009. The...

30 Dec 2009

POSTED BY Latest News List From S2M | Dec 30th, 2009

Where digital marketing is heading in 2010

In our discussions about what will happen in the digital marketing industry during the next 12 months, one overarching trend emerged: The basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication. Using new technology won't in itself bring success; your digital communications still need to...

29 Dec 2009

POSTED BY Latest News List From S2M | Dec 29th, 2009

Top 10 highs and lows of 2009

To say that 2009 was a wild year would be an understatement. It was a year in which the industry fought through an unprecedented crisis and struggled to see some rays of light at the end of the...

23 Dec 2009

POSTED BY Latest News List From S2M | Dec 23rd, 2009

Eight big ambitions every marketer must have in 2010

Few would argue with the fact that the world has changed dramatically in the last 12 months. However, because Australia has been spared the worst excesses of the GFC, I feel there is a creeping complacency amongst Australian marketers. A sense prevails that things are returning to ‘normal’ and we can get back to what we used to do. The truth is there is no ‘normal’ any more....

22 Dec 2009

POSTED BY Latest News List From S2M | Dec 22nd, 2009

Web shops go from underdogs to top dogs

While digital shops have fared better than their traditional counterparts in recent years, a hot-button question points to their still-debated status: Can these agencies move beyond their primary role of tech jockeys to become leaders of brand strategy? In the past two weeks, AKQA and R/GA, two of the industry's top digital shops, have attacked this question head on by winning lead agency assignments from...

21 Dec 2009

POSTED BY Latest News List From S2M | Dec 21st, 2009

Announcing Media 2010: The annual forecast for digital media professionals

Fairfax Digital in association with XMediaLab announces Media 2010: The Annual Forecast for Digital Media Professionals – a one day conference bringing together leaders from some of the world’s most influential media companies including Daily Mail, New York Times, MSNBC.com, Reuters, and Al Jazeera , to discuss the rapid evolution taking place in the media, marketing and advertising...

18 Dec 2009

POSTED BY Latest News List From S2M | Dec 18th, 2009

iSoft looking to create 500 Aussie jobs

Australian-listed e-health company iSoft is considering upping its headcount in Australia by 500 people, hoping to increase the percentage of research and development workers it fields down under. "We are looking for investment and I've asked for a significant amount of investment to put back into Australia," iSoft managing director Australia and New Zealand Denis Tebbutt said today at an Australian Information...

17 Dec 2009

POSTED BY Latest News List From S2M | Dec 17th, 2009

CBS to sell online ads in-house

CBS Interactive has created its own premium in-house ad network, discontinuing the use of third-party ad networks for display advertising across all of its websites...

16 Dec 2009

POSTED BY Latest News List From S2M | Dec 16th, 2009

2010 ‘a better year’ says Roy Morgan

National advertisers and consumers are confident that 2010 is going to be a good year, according to two recent surveys. According to the Starcom MediaVest Group ‘Media Futures Survey’ conducted by Roy Morgan, national advertisers have predicted growth in main media advertising expenditure of around 5.3% next year, compared to an average contraction of the domestic advertising market of 2.4% in 2009....

15 Dec 2009

POSTED BY DJackson | Dec 15th, 2009

Not just a young person’s game

Nearly 40 years ago, Roger Daltry of The Who sang: “The old man’s got all the money, and a young man ain’t got nothin’ in the world these days.” Today, Daltry is in his 60s and young people rule – especially in the digital sphere. In fact, many would say it’s the old man that has nothing (Why is The Who still touring today? Probably because, even though they’re now old men, they haven’t...