09 Dec 2010
POSTED BY DJackson IN ADVERTISING | Dec 9th, 2010
Mass customisation: 10 quick ways to do it
Modern-day marketing, with its emphasis on placing customers at the centre of the product universe, has given rise to the phenomenon of “mass customisation” – giving customers what they want when they want it – as opposed to mass production, making the maximum number of similar items at the lowest price.
Dell and its “configure your own computer” process is a standout example of mass customisation, or Nike and Converse and their personalised shoe...
16 Oct 2010
POSTED BY DJackson IN ADVERTISING | Oct 16th, 2010
Advertising agency Account Executive job description
Account Executive Job
An ad agency Account Executive (AE) is key to maintaining the relationship between the agency and the client. Account executives are the liaison between the client and the creative team to ensure the client’s needs and goals are being met on every project. The Account Execs also manages pitches to the client, the client’s ad budget and generally handles around four non-competing client accounts at a time.
Ability to communicate clearly both verbally and in...
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David 'DJ' Jackson sharing his thoughts and murmurings about the digital world, the online medium and current trends in the advertising industry. A fresh perspective from one of Sydney's leading recruitment agents, Managing Director for S2M Digital.
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