Featured Articles | Digital Murmurings - a perspective on the digital space

16 Sep 2011

POSTED BY DJackson IN Featured Articles | Sep 16th, 2011

2 things that E commerce merchants can learn from Groupon

By David Jackson. So you think selling online is easy? All you need is an eye-catching website, catchy slogans and attractive deals? That’s surely not the case! Believe it or not, E commerce merchants do not enjoy frequent spontaneous purchases on their sites and find it hard to generate emotional buying responses. They also face a huge price competition as thousands of sellers are just a click away. But then, there are companies that found ways to succeed. In some cases the success was the...

14 Sep 2011

POSTED BY DJackson IN Featured Articles | Sep 14th, 2011

Does Google+ need to ‘plus’ more to pull Facebook users?

By David Jackson. Google+ has started giving competition to Facebook on most of the fronts. However, there are still some typical features that only the dominant boss of social networking sites possesses. And no, we are not talking about Zynga’s offerings – Farmville or the Mafia Wars. A few things that you still see only on Facebook: Search: Google may be the search engine chief but so far only other users are searchable on Google+. However, thanks to Google’s rival – Bing, all public...

11 Sep 2011

POSTED BY DJackson IN Featured Articles | Sep 11th, 2011

Are You Getting Quality Facebook Likes?

If you have more than say 50, 000 ‘Likes’ on your Facebook business page, are they all genuine? The importance of having a business profile on Facebook can no longer be debated. With increasing number of users browsing Facebook everyday, ignoring the potential offered by world’s most popular social networking platform would be a big mistake. Probably, this is why organisations round the globe are spending a lot of time getting users to like and interact with their page as often as...

09 Sep 2011

POSTED BY DJackson IN Featured Articles | Sep 9th, 2011

Will GroupOn challenge Amazon with ‘Groupon Goods’?

By David Jackson. Earlier in August 2011, GroupOn registered a bunch of domain names with ‘groupongoods’ in them – These range from .com, .net, .us, .info, .biz, to .fr. Securing these domain names does not necessarily mean that the company will start a service by the name of ‘Groupon Goods’ soon but what if it actually does? Theoretically, the fast-growing company can apply its already successful ‘local commerce’ model and leverage its enormous international subscriber base to...

08 Sep 2011

POSTED BY DJackson IN Featured Articles | Sep 8th, 2011

Do Apps enhance Mobile Brands Marketing Strategy?

By David Jackson. When you go to buy a mobile, do you choose a brand name over applications or is it the other way round? With so many new smartphones coming to the market every other day, mobile apps now play an important role in complementing the overall mobile brand marketing strategy. There are different ways in which brand manufactures can use mobile apps to improve their own sales. The mobile applications provide brands a ready source of income and arch media experience to the...

07 Sep 2011

POSTED BY DJackson IN Featured Articles | Sep 7th, 2011

Facebook now makes privacy and tagging changes

By David Jackson. Looks like Google+ is giving a real hard time to Facebook now. Why else then would the big daddy of social networking make so many changes in its system all of a sudden? First the gaming elements and now the privacy and sharing features – seems like Facebook is going for a total ‘facelift’! FB has now taken an initiative to make it clearer with whom and how you share your photos, status updates and locations. Indeed there are a more than a dozen changes that fall into...

06 Sep 2011

POSTED BY DJackson IN Featured Articles | Sep 6th, 2011

Twitter finally rolls out image galleries (of its own)

By David Jackson. When Facebook and Google+ are active on the social media charts, why would Twitter be left behind! Over the past few months it has been rolling out some key enhancements for better user experience. Adding improved search functionality and the ability to upload images right from a user’s Twitter stream are the latest additions. The new user gallery will be seen on the user’s profile page and will display a scrollable slideshow of the 100 most recent pictures that others...

01 Sep 2011

POSTED BY DJackson IN Featured Articles | Sep 1st, 2011

Keep online shoppers from abandoning their shopping carts

By David Jackson. Are your online customers abandoning their shopping carts before completing a purchase? As per Forrester Research report published earlier in 2011, 88 percent of the online shoppers have agreed that they abandoned a shopping cart without completing the transaction. High shipping costs and comparisons with competitors or even brick and mortar stores are the two common reasons for online shopping cart abandonment. A desire to find more information, read reviews about the...

31 Aug 2011

POSTED BY DJackson IN Featured Articles | Aug 31st, 2011

Google Product Search Feed to undergo changes

By David Jackson. It’s time for you to make changes in your search feeds. Changes are soon coming to Google Product Search. As per the announcement on the Google Merchant Blog, new feed specifications and policies will come into effect from 22nd September 2011. Merchants who do not comply will find their products missing from Google Product Search. The changes are in tune with Google’s goal to help ‘shoppers quickly and easily find the information that they need on Google Product...

09 Dec 2010

POSTED BY DJackson IN Featured Articles | Dec 9th, 2010

Mobile stats-the obvious & not-so-obvious

Pundits have been predicting for years that mobile is the future of the Internet. Turbo-charged by the release of the half-phone, half-laptop hybrid iPad, it looks like the future is finally arriving. Here are some interesting statistics I’ve uncovered. Captain Obvious – not very surprising stats: Compared to iPhone users, iPad owners watch three times as many movies and TV shows and read three times as many e-books and magazines on their device. (Nielsen) iPad users are 25%...