Featured Articles | Digital Murmurings - a perspective on the digital space

09 Dec 2010

POSTED BY DJackson IN Featured Articles | Dec 9th, 2010

Mobile stats-the obvious & not-so-obvious

Pundits have been predicting for years that mobile is the future of the Internet. Turbo-charged by the release of the half-phone, half-laptop hybrid iPad, it looks like the future is finally arriving. Here are some interesting statistics I’ve uncovered. Captain Obvious – not very surprising stats: Compared to iPhone users, iPad owners watch three times as many movies and TV shows and read three times as many e-books and magazines on their device. (Nielsen) iPad users are 25%...

26 Nov 2010

POSTED BY DJackson IN Featured Articles | Nov 26th, 2010

Mass customisation

Mass customisation: 10 quick ways to do it By David Jackson Modern-day marketing, with its emphasis on placing customers at the centre of the product universe, has given rise to the phenomenon of “mass customisation” – giving customers what they want when they want it – as opposed to mass production, making the maximum number of similar items at the lowest price. Dell and its “configure your own computer” process is a standout example of mass customisation, or Nike and Converse and...

26 Mar 2010

POSTED BY DJackson IN Featured Articles | Mar 26th, 2010

Let’s go to the video – or maybe not

What do you do to show potential hires why it’s great to work at your company? Have you thought about creating a video and posting it on your site and on YouTube? If so, let’s hope you haven’t followed the example of the following companies. Here’s a look at some of the worst recruiting videos ever produced. Yes, we’re using sex appeal to exploit the women in our small marketing firm – but that’s OK because we all think we’re pretty hot! It’s not clear whether they’re...

05 Mar 2010

POSTED BY DJackson IN Featured Articles | Mar 5th, 2010

Digital jobs of the future: personal online identity manager

Fifth in an occasional series looking at emerging digital employment opportunities. If your offline reading focuses on the social pages while your screen time is spent on social media, you may be a good candidate for a job as a personal online identity manager (POIM). dreamsystemsmedia.com Also known as a personal brander, this job has been described as a digital extension of the role played by stylists, publicists, life coaches and executive coaches. A POIM constantly reviews someone’s...

12 Feb 2010

POSTED BY DJackson IN Featured Articles | Feb 12th, 2010

Digital marketing – don’t take the Gilligan option

Succumbing to the promise of “more for me” (and some excellent deals in the post-Christmas sales), I recently purchased a digital television (and yes, I will plant a few trees in penance for the extra electricity generated). This leads me to a question: Am I the only person who thinks it’s weird that the faces heralding TV’s digital revolution are somewhat familiar, with names like Sergeant Schultz, Maxwell Smart, George Jetson and Gilligan? Cast of Gilligans Island The reasons behind...

03 Feb 2010

POSTED BY DJackson IN Featured Articles | Feb 3rd, 2010

Digital jobs of the future: virtual clutter organiser

Fourth in an occasional series. Hiring a virtual assistant – someone who helps organise your life remotely by paying your bills, dealing with correspondence, shopping, etc. via the Internet – has come into vogue in the past couple of years, fuelled by people like Tim Ferriss, who sings their praises in his bestseller The 4-Hour Workweek. © Artist Taking that role to the next level of specialisation in the future will be the ‘virtual clutter organiser’ – someone who...

28 Jan 2010

POSTED BY DJackson IN Featured Articles | Jan 28th, 2010

Digital jobs of the future: Digital detective

Third in an occasional series. If you’ve ever watched the TV show CSI in one of its many incarnations, you would have seen that one of their favourite crime-solving tools is the computer. Whether it’s searching databases, hacking into computers found at crime scenes or dissecting photographic evidence, they’re constantly pushing their equipment to the limit to solve gruesome crimes. True Detective Mysteries As computer power increases and more and more data is published on the Internet,...

29 Oct 2009

POSTED BY DJackson IN Featured Articles | Oct 29th, 2009

Digital jobs of the future, part 1: Content curator

First of an occasional series looking at emerging jobs in the digital space. Gathering information on the Internet has famously been compared to trying to drink from a firehose – and the amount of water surging through the nozzle is growing daily. Despite the best efforts of Google, Technorati, Radian 6, etc., the task of identifying which bits are relevant and valuable to an individual or business requires, at some stage, human intervention. Rohit Bhargava, author of the best-selling...

20 Oct 2009

POSTED BY DJackson IN Featured Articles | Oct 20th, 2009

I blog, therefore I am (and vice versa)?

In the newly-published book Trust Agents, Chris Brogan and Julien Smith predict that in the future you won’t need a resume – you can just point people toward the “spectacular” About page you create for your blog. They write that, “The Web is such a powerful resource for leveraging contacts and presenting our strengths that a curriculum vitae (CV) becomes irrelevant. It’s not so much that you won’t need one, but that you’ll never be asked for a CV because your reputation will...

03 Oct 2009

POSTED BY DJackson IN Featured Articles | Oct 3rd, 2009

Developing your pitch? You don’t need a Harvard degree

Can you sum up why someone should hire you in half a minute? The 30-second pitch (or elevator pitch, as the Yanks call it, because you need to deliver it in the time it takes to ride with a potential employer in a lift) can make the difference between getting the job and being an also-ran. The folks at the Harvard Business School obviously thought this was too hard for people to put together on their own, so they have developed an online tool designed to help you refine your pitch. It asks you...