The group buying craze has continued to grow in 2010 as more and more websites jump into the game to capture their share of the online dollars spent on collective buying of products and services. For those who may not know, group buying is the shopping strategy where several people connect over the Internet and agree to purchase from the vendor of a specific product/service. Today's online group buying deal The entire group agrees to purchase a common item through a social coupon purchased...

I followed a link to a story on the Internet the other day that revealed the shocking truth’ that 95% of new Digital marketers fail in their attempts to make money. It turns out that the story was a PR release for a company that has developed a fool-proof’ system “available to help new and even established online marketers finally break through to a solid 6 figure plus online business that will pay them for years to come.” OK, let’s make that 98% of all new Digital...

In today’s consumer-driven marketing, trust is arguably the most important factor when making purchase decisions. But who do consumers trust? Despite what we tell ourselves about the strength of the brand, it’s not companies – it’s family and friends. Since social media sites like Facebook are where they hang out with friends and family online, does that mean that this is where companies should advertise? Well, yes and surprisingly no, according to a recent study...

Mass customisation: 10 quick ways to do it By David Jackson Modern-day marketing, with its emphasis on placing customers at the centre of the product universe, has given rise to the phenomenon of “mass customisation” – giving customers what they want when they want it – as opposed to mass production, making the maximum number of similar items at the lowest price. Dell and its “configure your own computer” process is a standout example of mass customisation, or Nike and Converse and...