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27 Aug 2013

POSTED BY DJackson IN General | Aug 27th, 2013 | 618 responses

Mobile Apps to Strengthen Your Marketing Strategies

By David Jackson


Information technology and mobile revolution have transformed the world of business. If smartphones are a part of your small business management tools, here is a list of mobile apps that you can use to analyse data, enhance productivity, reach for your patrons on social media, schedule your daily business activities and edit images that you capture.



A mobile app that tracks your website’s Google Analytics data, Analytiks supports up to 16 websites and transforms Google Analytics extracts into engaging infographics. All important Google Analytics metrics are supported on this iOS app.




Twitter, Facebook and LinkedIn mobile apps are commonly used by business managers. HootSuite allows you to manage all your social media accounts in a single app. The features are similar to desktop version of this application and it can be downloaded on iOS and Android phones.


CardMunch Business Card Reader


A free app for iOS, CardMunch Business Card Reader converts business cards into address contacts and then adds them as connections on your LinkedIn account. With this card-capture functionality, you have the flexibility of quick card scanning to promote business networking.




Get this application on your smartphone and you can stay attuned to work in your office even while you’re away from the premise. It gives you the ability to be a part of, or schedule any meeting on the phone instantly.GoToMeetingalso lets you view presentations and prepare reports in spreadsheets. The app has some new features for iPad and these allow you to present content, email attachments on the tablet.




Another free app for iPhones and Android based smartphones, Pixlr-o-Matic is a photo editing tool through which you can  add filters, impacts, and borders to convert an average photo into an optimized piece of content. This can then be shared on your social media profiles.

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