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29 Oct 2009

POSTED BY DJackson IN General | Oct 29th, 2009 | 3 responses

News in brief

News in brief

29 October 2009

Sportsgirl has launched a new online platform that it claims is Australia’s first combined community and retail purchasing site. Designed by digital agency Citrus, the Shop Anywhere displays items from the Sportsgirl range in the blog and forums of the site. Consumers interacting with the online community will then have the chance to purchase the items directly, rather than go to Sportsgirl’s standard online retail site.

Frost Design has a won a competitive pitch for the $2 billion redevelopment of the former Carlton United Breweries site on Broadway in Sydney by Frasers Property Australia. The redevelopment will feature residential, commercial and retail spaces. Frost was successful in the four-way pitch against Moon, Stop.Edit and Holcam Creative. The commission includes developing the branding for Central Park and an integrated creative campaign to launch the new precinct.

United Digital Media will this week launch PumpTV, a digital petrol station TV network. The network will deliver a mix of content and advertising to consumers at the petrol pump via 19” sunlight readable LCD screens with audio. Channel Seven is PumpTV’s exclusive content partner and will provide updates of news, sport, weather and lifestyle content. Beginning with Coles Express, PumpTV will start to rollout their first 20 sites this week in Melbourne and Sydney and are scheduled to roll out over 400 petrol stations over the next 24 months. Unique ad opportunities in formats such as 15 and :30secs TVCs are available.

Read the full story: http://www.bandt.com.au/news/3B/0C064F3B.asp

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