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09 Apr 2014

POSTED BY Emily Ritchie IN Online Retail Industry News, PR & Online Retail, S2M News | Apr 9th, 2014 | 834 responses

Online Retail sales down in February

According to recent findings by NAB Online Retail Sales Index, Australian online sales grew by just 0.1 percent in February. The month registered the slowest growth for the online retail industry in the last three months with January registering 1.1 percent growth after a subsequent well-built performance over the last three months. On the other hand, the business growth for the traditional businesses have improved in the past few months, mounting by 0.7 percent in January on a three-monthly average basis.

As per the NAB Online Retail Sales Index, in the online business most of the trade sectors reported weak sales. Individual, leisure and daily needs division saw a continuos decline in the last three months. The exceptional sectors which remained strong for the same time period was groceries and liquor sector.

The Australian online business spending amounted for $15 billion in the last twelve months ending in February. The traditional retailers on the other hand, registered a growth of 6.5 percent which does not include cafes, takeaway food, restaurants. According to NAB Online Retail Sales Index, the slow online business growth can be seen uniformly across all the sectors.

If the trend is analysed on a year-on-year basis for the Australian economy, online retail sales growth for February stood at 8 percent. On the other hand, January registered a growth of 11.4 percent for the same period. If the figures are to be compared from the last years growth pattern, then online sales growth for departmental and variety stores stood at 9 percent for the same period last year. Online sales for the liquor and groceries sector stood at 19 percent and websites with daily deals offers saw a decline of 3 percent over the past one year. Personal and recreational sector saw a decline in online sales by almost 10 percent.

So, if the recent statistics are analysed for the Australian online sales growth, the trend is going towards the declining side and needs urgent push after the mounting summer sales growth.

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