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28 Jun 2015

Put Your Website’s Best Foot Forward with These SEO Best Practices

Before we begin, let’s make one thing very clear: This guide on SEO best practices will not make your website automatically fetch first ranking on Google search queries. What we do guarantee, however, is that following the practices outlined below would certainly help search engines (Google, Yahoo!, Bing, MSN, etc.) to crawl, index and understand your website content better and improve your website’s interactions with both target users and these search engines.

 

Search engine optimization or SEO, consists of a string of web based improvements and modifications, which when combined with other key optimizations, bring about significant and measurable improvements in your website’s user experience and consequently boost its performance in organic search results. That being said, while search engines may ‘find’ your web content, your target users are the ‘actual consumers’ of that content. Therefore, you must focus on your end users – people who are likely to click and visit your website – and base all your SEO decisions on what’s best for those visiting your site. Once you have understood this key determinant, understanding SEO best practices would be relatively easier – THAT, we guarantee!

 

Here are some efficient and well thought-out SEO best practices that can help your website fetch better visibility, better ranking and better ROI:

 

  • Unique, Informative & Hyper-Relevant Content: In the context of good SEO practices, ‘content is king’. If you want to attract organic traffic to your website, you must present enough meat for your target users to chew on! Websites that are highly informative with unique (100% original) content and replete with relevant keywords and with good anchor text automatically attract appropriate web traffic and gain rankings further up the search engine results page (SERP)

 

  • Incorporating User Friendly Tools & Functionalities: Once you have attracted users to your website, it is very important to keep them hooked or prompt them to visit again. Embedding engaging tools and easy-to-use functionalities that your target users can use can help to achieve this goal. At the same time, such ‘Call to Action’ tools would also help to create a continual buzz on your website, attract users looking for specific updates, tip and news on a regular basis.

 

  • Information Structuring: When users visit your website, you do not want them to get lost and confused! If your website wastes their time, they will make a quick exit and never return again. This is where the importance of information structuring comes into the picture. Include a breadcrumb to provide good navigational structure to your website visitors. Make sure your implement link-related content, subject in simple to understand URL, Title tags, Meta tags, unique Meta descriptions and Alt Text for every image in order to help your users find what they are looking for in a few simple clicks. Using keyword tools such as WordTracker and Keyword Discovery would also help to embed relevant keywords in your website content and map the navigation of your web pages.

 

  • Optimised Use of Images: Images are usually incorporated to increase the attraction quotient of a website. But from an SEO point of view, that’s far from exploiting their full potential! For instance, you can actually use an image as a link! Another great way to optimize images is to have an Alt text for each one of them. How does that help? Well, some users might not be able to see the images, but with the help of an Alt text, they can read all the information about it (even if the image itself does not load or show). Cool, isn’t it? Also, don’t forget to have an image sitemap that can help Googlebot to find more information about the images included in your website. The structure of an image sitemap is quite similar to your web pages’ XML sitemap.

 

  • Good Link Building: From the marketing perspective, link building is a crucial SEO best practice that can significantly boost your website’s ranking on search engines. For effective link building, ensure that every content section on your website links back to its category and sub category (if applicable) page. It must also link back to your website’s home page. Link building also helps to helps to determine how targeted a specific web page is for the relevant keywords used in it. Back linking not only promotes the value of your website but also leads to faster discovery of your web content by users who are interested in your products and services.

 

  • Leveraging the Power of Social Media: If you wish to match your web content with relevant and interested user groups, nothing would make it easier than social media optimization (SMO). Take your website to places where your target users hang out! Open up communications with target user communities on Facebook, Twitter, YouTube and other social networking sites where people can interact with you, know about your business, like and follow you and share information about you with their friends and acquaintances. All this will divert traffic to your website and consequently increase your rankings and ROI!

 

Running a good SEO campaign does involve domain knowledge, expertise and long man hours. But it is not rocket science! Here’s hoping that these SEO tips will help you chalk out an effective digital strategy to make the most of your website’s online presence.

 

Alternately, if you need an expert SEO manager in Australia for your digital marketing requirements, get in touch with S2M

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