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29 Oct 2009

POSTED BY DJackson IN General | Oct 29th, 2009 | 755 responses

Reader’s Digest launches new global web platform

Reader’s Digest launches new global web platform

29 October 2009

The Reader’s Digest Association is launching a major new global initiative to bring its flagship iconic brand into the international digital arena, it was announced today by Eva Dillon, President, Reader’s Digest Community. The company is rolling out a new Global Web Platform in over 40 international markets including China to debut live this week. The launch is a key part of a wider digital monetization strategy that will see Reader’s Digest leverage its branded content on a variety of platforms.

Dillon said, “As one of the world’s largest producers of original content, Reader’s Digest continues its transformation in creating a global brand experience online. This new platform allows each of our international markets to focus on driving digital revenue via advertising sales and e-commerce, and creates a compelling online experience for new and existing customers.”

Content re-packaging is a key component of the new Global Web Platform and the company is looking to leverage its existing material, as well as developing Web-exclusive content going forward.

Amy Radin, Senior Vice President Chief Marketing Officer, RDA, said: “We have a wealth of high-quality content from our magazines and books and now have the ability to truly optimize this for the digital medium. The new global platform gives us the ability to create web original content, encourage user submitted content and also explore new content mediums such as video.”

Read the full story: http://www.mnilive.com/2009/10/readers-digest-launches-new-global-web-platform/

Key concepts: Advertising, sales, digital, media

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