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28 Mar 2014

POSTED BY Rebecca Herbert IN Our Team, PR & Online Retail, S2M News | Mar 28th, 2014 | 1,472 responses

Adobe and SAP cross selling each others products

SAP and Adobe recently announced their reseller agreement to sell Adobe’s Marketing cloud with SAP HANA platform and Hybris Commerce Suite. In the global agreement, both the companies will invest to expand sales, marketing and development resources. With the partnership, both the companies want to create a ‘marketing cloud” solution for businesses who want to improve their customer relations and engagement. This “marketing cloud” will be an end-to-end collection of digital marketing tools. The major competitions for this product will be IBM and Oracle marketing solutions. The partnership is aimed at creating a product that will help companies analyse data across various marketing channels, engage customers with more appropriate, relative data for enhanced customer experience and producing real time results for business growth.

 

The product will be aimed at merging and connecting the bridge between the needs of a CMO and CIO of an organisation. This common bridge will help companies align different business verticals for a stronger digital marketing presence on the web. As per the agreement, both SAP and Adobe, will design a customer touch point solution based on SAP’s HANA digital marketing and commerce solutions and Adobe’s marketing cloud platform. The consolidation of the Adobe Marketing Cloud and Hybris’ Commerce Suite will help empower companies to analyse customer data for past transactions through various channels. This data will allow these companies to give a personalised and omni-channel shopping experience to their customers with enhanced brand engagement.

 

This solution will merge SAP HANA’s Customer Engagement Intelligence solution and Adobe Marketing Cloud capabilities to give the companies a 360° view of a customer’s shopping history and spending trends across various channels. This solution is expected to enhance their customer relation from different internet channels like social media and World Wide Web, as well. With this offering in the market, customer shopping experience is expected to reach a new level of personalised service with not just data but engagement on real time basis.

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