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31 May 2012

POSTED BY DJackson IN General | May 31st, 2012 | 7 responses

Twinings to make Aussie tea

Several famous Australian tea lovers are involved with the product and will be working with Twinings tea blender Michael Wright. The public will have the opportunity to vote for the celebrity they want to produce the final tea.

Alan Jones, Kerri Anne Kennerley, Lilian Frank, Charlie Brown, Bettina Liano and Mike Munro will all compete for the honour, and the chance to have 10c from every packet of tea sold go towards a charity of their choice.

The campaign will be supported by PR and above the line media.

Read the full story here: http://www.bandt.com.au/news/twinings-to-make-aussie-tea

Key concepts: Australia, tea, Twinings, brand, collaboration, development, jobs, distribution, communications




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